Intentional Luxury: Elevated Client Engagement for Client-Facing Teams
暫譯: 意圖奢華：提升客戶互動的客戶導向團隊策略
Mielet, Matthieu
- 出版商: Palgrave MacMillan
- 出版日期: 2026-07-01
- 售價: $1,490
- 貴賓價: 9.5 折 $1,415
- 語言: 英文
- 頁數: 219
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032175291
- ISBN-13: 9783032175298
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相關分類:
行銷/網路行銷 Marketing
無法訂購
相關主題
商品描述
Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactions, from boutique advisors and hospitality hosts to brand leaders and experience strategists.
Drawing on over a decade of global practice, Dr. Matthieu Mielet introduces the concept of Elevated Client Engagement - a framework for delivering Intentional Luxury. Through real-world stories, practical tools, and a fresh perspective on luxury, this book reveals how the functional, relational, and sensorial dimensions shape client engagement, and how to develop them with expertise to consistently reach the elevated level expected today.
Whether you are selling a timepiece in Paris, welcoming guests in Tokyo, or curating experiences in New York, this book equips you to:
- Develop the mindset and skills that elevate client engagement
- Personalize client interactions with intention, empathy, and attention to details
- Embed Elevated Client Engagement into team culture and leadership
- Transform commercial transactions into moments of resonance
- Create emotional resonance, advocacy, and loyalty
More than a manual, Intentional Luxury is a call to elevate your client engagement craft and shape the kind of experiences clients remember, share, and seek again.
商品描述(中文翻譯)
奢華不再僅僅由產品來定義。它也受到客戶所經歷、感受和記住的體驗所塑造。意圖奢華 是一本變革性的指南，專為那些希望與客戶進行有意義、高影響力互動的專業人士而設，從精品顧問、款待主辦到品牌領導者和體驗策略師。
基於十多年的全球實踐，馬修·米耶特博士介紹了提升客戶參與的概念——這是一個提供意圖奢華的框架。通過真實的故事、實用的工具以及對奢華的新視角，本書揭示了功能性、關係性和感官維度如何塑造客戶參與，以及如何以專業知識發展這些維度，以持續達到當今所期望的提升水平。
無論您是在巴黎銷售手錶、在東京歡迎客人，還是在紐約策劃體驗，本書都將幫助您：
- 發展提升客戶參與的心態和技能
- 以意圖、同理心和對細節的關注來個性化客戶互動
- 將提升客戶參與嵌入團隊文化和領導力中
- 將商業交易轉變為共鳴的時刻
- 創造情感共鳴、倡導和忠誠度
意圖奢華 不僅僅是一本手冊，它呼籲您提升客戶參與的技藝，塑造客戶記住、分享和再次尋求的體驗。
作者簡介
Matthieu Mielet is Managing Partner at Oktave, the Swiss-based agency helping luxury brands elevate client experience and accelerate business performance. A strategist and expert in luxury Client Engagement, he advises global groups and retail teams worldwide. With over a decade of practice, Matthieu has designed and delivered hundreds of consulting assignments, coaching and training programs for brands such as Bulgari, Cartier, Diptyque, Ferrari, L'Oréal, Louis Vuitton, Porsche and many other prestigious Maisons. Having lived for 15 years in China, he brings a truly "glocal" perspective, combining an international mindset with a nuanced understanding of Asian markets. The son of a retail family, he holds a doctorate from the University of Monaco on Client Engagement and the productive balance between selling and serving. He lives and works in Paris.
作者簡介(中文翻譯)
Matthieu Mielet 是瑞士Oktave的管理合夥人，該機構幫助奢侈品牌提升客戶體驗並加速業務表現。作為一名策略家和奢侈品客戶互動的專家，他為全球集團和零售團隊提供建議。擁有超過十年的實踐經驗，Matthieu為Bulgari、Cartier、Diptyque、Ferrari、L'Oréal、Louis Vuitton、Porsche等眾多知名品牌設計並交付了數百個諮詢任務、輔導和培訓計劃。Matthieu在中國生活了15年，帶來了真正的「全球在地」視角，結合了國際化的思維與對亞洲市場的細緻理解。作為零售家庭的後代，他擁有摩納哥大學的博士學位，專注於客戶互動以及銷售與服務之間的生產性平衡。他目前居住並在巴黎工作。
