Wireless Messaging Demystified: SMS, EMS, MMS, IM, and others (Paperback)

Donald J. Longueuil

  • 出版商: McGraw-Hill Professional
  • 出版日期: 2002-10-23
  • 定價: USD $61.00
  • 售價: $775
  • 語言: 英文
  • 頁數: 335
  • 裝訂: Paperback
  • ISBN: 0071386297
  • ISBN-13: 9780071386296

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Wireless Messaging
* It’s “instant messaging” anywhere you go
* For cell phones, PDAs and pagers
* Great for corporate and individual users alike
* Less expensive than phone calls
* A worldwide success story!

UNDERSTAND WHY WIRELESS MESSAGING IS THE NEXT COMMUNICATIONS PHENOMENON

A booming worldwide craze—with more than 850 million messages exchanged during one month in the U.K. alone—wireless messaging, like SMS, EMS, and MMS, is now ready to conquer the U.S. market. This guide for telecom professionals tells you what you want to know about wireless messaging without getting mired in technical details. From mobile e-commerce applications, technical and architectural components, and the standards that have made SMS a success abroad, Wireless Messaging Demystified provides the vital details you want.

You must read this book if—
* You want the hows, whys, and wherefores of i-mode’s conquest of Japan and SMS’s triumph around the globe
* You need to know how SMS fits with IM and other emerging wireless messaging technologies
* You want to discover profitable mobile e-commerce applications from automatic meter reading to getting a soda from a vending machine
* You desire details on development, implementation, and rollout of EMS and MMS for the general population and the enterprise
* You require answers on privacy, and how 3G will impact wireless messaging
* You can’t get enough information on the newest trends transforming wireless communications

The easiest way to investigate why wireless messaging is one of the biggest communications successes ever, Wireless Messaging Demystified is the only guide you need to fully understand everything about instant messaging, mobile commerce, and wireless location-based services.

           

    ACKNOWLEDGMENTS
    CHAPTER 1: A INTRODUCTION TO THE WIRELESS INDUSTRY
     Introduction
     The Wireless Playing Field
     MNVOs
     The Value Proposition of Wireless Messaging
     Todays Business Drivers for Wireless Messaging
     The Wireless Value Chain: Who Supplies What to Whom?
     Introduction to Acronyms and Industry Terms
     WAP and DoCoMo
     The Scene is Set
    CHAPTER 2: TECHNOLOGY AND MARKET OVERVIEW
     How Will These Networks Affect Messaging?
     WWAN Technologies: Including CDMA2000 1xRTT, GSM, GPRS, EDGE, and W-CDMA
     Duel and More
     Bluetooth
     WLANs
     WWAN, WLAN, and Bluetooth Technology Comparison
     3G Driving Applications
     A Nokia 3G Application Case Study
     The Future of 3G
    CHAPTER 3: WIRELESS MESSAGING TODAY
     Some Important Attributes of Todays Wireless Messaging
     Regionality: The Regional Nature of Wireless
     What is Short Message Service (SMS)?
     GSM versus Non-GSM SMS Architectures
     Instant Messaging (IM): What Is It and Where Is It Going?
     WAP: The Mobile Internet
     The Bearer Channel: How the Messages Get to Phones
     Circuit Switched Versus Packet Switched
     Details by Market Region
     The European Unions (EUs) Messaging Addiction
     Mobile Device Overview
     Getting Around the Text Input Problem
    CHAPTER 4: APPLICATIONS OF WIRELESS MESSAGING
     From Person-to-Person (P2P) Messaging to Content and Services
     Following i-modes Lead
     What Happened to WAP?
     Messaging in the United States
     What Makes a Wireless Messaging Application?
     What Are the Challenges Faced by the Various Parties Involved in Implementing Wireless Applications?
     A Survey of Wireless Messaging Applications
     Personal Services
     Professional Services
     Wireless Payment and Mobile Commerce
     Opportunities for Wireless Services in Remote Purchases
     The Future of Wireless Messaging Applications
    CHAPTER 5: WIRELESS MESSAGING INFRASTRUCTURE
     Infrastructure Overview
     data14= Services
     Wireless Payment and Mobile Commerce
     Opportunities for Wireless Services in Remote Purchases
     The Future of Wireless Messaging Applications
    CHAPTER 5: WIRELESS MESSAGING INFRASTRUCTURE
     Infrastructure Overview