MMS : Technologies, Usage and Business Models

Daniel Ralph, Paul Graham

  • 出版商: Wiley
  • 出版日期: 2003-11-21
  • 定價: $3,980
  • 售價: 5.0$1,990
  • 語言: 英文
  • 頁數: 382
  • 裝訂: Hardcover
  • ISBN: 0470861169
  • ISBN-13: 9780470861165
  • 立即出貨 (庫存=1)

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商品描述

Descriptions:

MMS has evolved from the huge popularity of the SMS text service for GSM networks. It is a departure from the transport mechanism used for SMS (which is based on the GSM signalling channels) to the use of IP to transport messages within the MMS network. To this end MMS has similarities with Internet email and standard IETF protocols. As with any new technology it is difficult to accurately predict the position within the next 5 years, although based on previous experience with WAP and SMS it would be fair to say that these protocols will increase in usage over the next 5 years and become legacy for a further 5 years following which, users will migrate onto the next wave of messaging. Significant revenue growth and data usage is expected to be driven by consumer usage of MMS.

But MMS technology offers more than just a broadening of message content. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use.

Multimedia messaging will reshape the landscape of mobile communication, making it more personal, more versatile, and more expressive than ever before.

MMS:

  • Is the first book to address how MMS (and the use of IP to transport messages) will affect existing infrastructure and business models
  • Covers the fundamental changes to mail and billing systems
  • Includes future recommendations, such as interoperability and evolution
  • Presents an overview of the MMS technology components

Drawing on the authors hands-on experience in the implementation of MMS technology (developing, billing and delivering services) at BT, this innovative book will appeal to engineering managers, network operators, market analysts, business decision makers, content providers and operator organizations.

 

Table of Contents:

About the Authors.

How This Book Is Organized.

Acknowledgements.

PART I: MOBILE MESSAGING BUSINESS CHALLENGES.

1. Multimedia Messaging Overview.

2. The Multimedia Messaging Value Chain.

PART II: THE TECHNOLOGIES OF MULTI MEDIA MESSAGING.

3. A Standards-based Approach.

4. Application Layer.

5. Network Layer.

PART III: MULTI MEDIA MESSAGING SERVICES TODAY AND TOMORROW.

6. Multimedia Messaging Services Today and Tomorrow.

7. Future Recommendations.

Table of Infrastructure, Content and Software Vendors.

Glossary.

Standards and Specifications.

Websites.

Industrial Fora, Regulatory Organizations and Other Relevant Initiatives.

References.

Index.

商品描述(中文翻譯)

描述:
MMS(Multimedia Messaging Service)是從GSM網絡上的短信服務的巨大流行中演變而來。它從用於短信的傳輸機制(基於GSM信令通道)轉變為在MMS網絡內部使用IP來傳輸消息。為此,MMS與互聯網電子郵件和標準IETF協議具有相似之處。正如任何新技術一樣,準確預測未來5年的位置是困難的,但根據對WAP和短信的先前經驗,可以說這些協議在未來5年內將增加使用率,並在此之後的5年成為遺產,之後用戶將遷移到下一波消息。預計消費者使用MMS將帶來顯著的收入增長和數據使用量。

但是,MMS技術不僅提供了消息內容的擴展。通過MMS,不僅可以從一部手機發送多媒體消息到另一部手機,還可以從手機發送到電子郵件,反之亦然。這一功能大大增加了移動通信的可能性,無論是私人還是企業使用。

多媒體消息將重塑移動通信的格局,使其比以往更加個人化、多功能和表達豐富。

《MMS》是第一本探討MMS(以及使用IP傳輸消息的方式)將如何影響現有基礎設施和商業模式的書籍。本書涵蓋了郵件和計費系統的基本變化,並包括未來的建議,如互操作性和演進。它還提供了MMS技術組件的概述。

本書基於作者在BT公司實施MMS技術(開發、計費和提供服務)方面的實踐經驗,將吸引工程經理、網絡運營商、市場分析師、業務決策者、內容提供商和運營商組織。

目錄:
關於作者。
本書的組織方式。
致謝。
第一部分:移動消息業務挑戰。
1. 多媒體消息概述。
2. 多媒體消息價值鏈。
第二部分:多媒體消息的技術。
3. 基於標準的方法。
4. 應用層。
5. 網絡層。
第三部分:今天和明天的多媒體消息服務。
6. 多媒體消息服務的現狀和未來。