Search Engine Marketing

Andreas Ramos, Stephanie Cota

  • 出版商: McGraw-Hill Education
  • 出版日期: 2008-09-01
  • 售價: $1,020
  • 貴賓價: 9.5$969
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Paperback
  • ISBN: 0071597336
  • ISBN-13: 9780071597333
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 3)

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商品描述

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. 

  • Track and measure both digital and traditional marketing with analytics
  • Define and use KPIs to manage campaigns and channels for maximum profitability
  • Employ SEO strategies to increase leads, conversions, and sales
  • Understand how website architecture, keywords, tags, and sitemaps affect search results
  • Use PPC to place ads in search engines, radio, TV, and newspapers
  • Get hands-on strategies for maximizing Google Analytics and Google AdWords

商品描述(中文翻譯)

「革新您的網路行銷」
利用當今的網路行銷策略,以達到與顧客接觸、增加銷售量,並在您的組織中建立基於績效的行銷。《搜尋引擎行銷》解釋了如何使用網路分析、關鍵績效指標(KPI)、搜尋引擎優化(SEO)和搜尋行銷等關鍵工具來取得成功。書中還包括了與業界專家的深入訪談,以及有關供應商選擇的寶貴提示。藉助這本權威指南,為您的企業實施一個有效的整合行銷計劃。

- 使用分析工具追蹤和衡量數位和傳統行銷
- 定義並使用KPI來管理活動和渠道,以實現最大的盈利能力
- 採用SEO策略來增加潛在客戶、轉換率和銷售額
- 了解網站架構、關鍵字、標籤和網站地圖對搜尋結果的影響
- 使用PPC在搜尋引擎、廣播、電視和報紙上投放廣告
- 獲取最大化Google Analytics和Google AdWords的實用策略