Facebook Marketing For Dummies, 2/e (Paperback)

With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2^nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

• Boasts new and updated content for developing a successful Facebook marketing campaign
• Addresses ways to use tools such as events, contests, and polls to promote your page
• Introduces the new Open Graph to connect your Web site visitors through Facebook
• Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
• Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Start campaigning the Facebook way with Facebook Marketing For Dummies, 2^nd Edition!

發現如何使用Facebook創建成功的營銷活動

擁有超過4億活躍用戶和每月超過250億份共享內容，Facebook是一個充滿無限營銷可能性的令人興奮的平台。這本指南將為您解析一切，並向您展示在Facebook上通過有效的營銷策略、戰術和技巧與客戶接觸的方法。這本全新更新的內容豐富的書籍包括了對新的通用“讚”按鈕和Open Graph的介紹，是開展在Facebook上成功營銷活動的必備起點。

• 提供了開展成功Facebook營銷活動的全新更新內容
  


• 介紹了使用活動、競賽和投票等工具來推廣您的頁面的方法
  


• 介紹了新的Open Graph，通過Facebook將您的網站訪問者連接起來
  


• 解釋了如何使用插件和小工具將您的Facebook營銷活動與其他營銷活動整合
  


• 詳細介紹了監測、測量和調整您的Facebook營銷活動的方法
  

以Facebook Marketing For Dummies, 2nd Edition的方式開展Facebook營銷活動！