How to Sell Anything on Yahoo!...And Make a Fortune!

Skip McGrath

  • 出版商: McGraw-Hill Osborne Media
  • 出版日期: 2006-10-26
  • 售價: $937
  • 貴賓價: 9.5$890
  • 語言: 英文
  • 頁數: 264
  • 裝訂: Paperback
  • ISBN: 0072262796
  • ISBN-13: 9780072262797

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商品描述

Description

The book that puts online sellers in touch with Yahoo!’s 237 million users

Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:

  • What it takes to set up a Yahoo! Store that’s popular and profitable
  • How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
  • Registration of domain names and how to use Yahoo!’s business mail services

If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.

 

Table of contents

Foreword
Acknowledgments
Introduction
Part I: Creating a Successful Web Business
Chapter 1: Before Getting Started
Chapter 2: Elements of a Profitable Web-Based Business
Chapter 3: How Competition, Supply, and Demand Affect Your Business
Chapter 4: Niche Marketing for Success
Chapter 5: Researching and Finding Your Niche
Chapter 6: Website Designs That Sell
Chapter 7: Making the Sale
Chapter 8: Payment Systems
Chapter 9: Up-Selling and Cross-Selling
Chapter 10: Delivering the Product
Chapter 11: Bringing the Customer Back for More
Part II: Setting Up Your Yahoo Store
Chapter 12: Introducing Yahoo Merchant Solutions
Chapter 13: Getting Started
Chapter 14: Understanding the Elements of Your Store
Chapter 15: Tools to Build Your Site
Chapter 16: Creating Your Product Listings
Chapter 17: Creating and Editing Your Store Pages
Chapter 18: Creating Additional Section Pages
Chapter 19: Creating Supplementary Pages
Chapter 20: Ordering Form and Checkout Settings
Chapter 21: Testing, Troubleshooting, and Checking Your Store's Readiness
Part III: Marketing Your Store
Chapter 22: Getting Found in Search Results
Chapter 23: Pay Per Click Advertising
Chapter 24: Cross Marketing and Promotion
INDEX