Managing the Web-Based Enterprise

Jesse Feiler

  • 出版商: Morgan Kaufmann
  • 出版日期: 2000-08-21
  • 售價: $720
  • 語言: 英文
  • 頁數: 328
  • 裝訂: Paperback
  • ISBN: 0122513398
  • ISBN-13: 9780122513398



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Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved.

Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions.


  • Expert, job-saving advice for managers who are expected to give their companies a practical and economic Web presence.
  • Outlines the key business issues at work in Web site/Web application development and maintenance, helping readers make the right technology decisions, for the right reasons.
  • Teaches readers to approach Web-based enterprise as an integral, even central, part of a cohesive business strategy.
  • The companion to two other important e-commerce books by Jesse Feiler: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise.
  • Guides readers through the design and technology of Web sites from the point of view of the results-oriented manager.

Jesse Feiler is Software Director of Philmont Software Mill. He has served as a consultant, author, and speaker for a number of prestigious organizations, including the Federal Reserve Bank of New York, Prodigy, Kodak, Young & Rubicam, and Apple. His many books on computer software and technologies include Filemaker Pro and the World Wide Web; Automating FileMaker Pro: Scripting, Calculations and Data Transfer; and Perl 5 Programmers Notebook. Two other books by Feiler from Morgan Kaufmann are companions to this one: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise.

Table of Contents:

Part 1 The Web-Based Enterprise
Chapter 1 Introduction and Overview
Chapter 2 How People Use Computers and the Web
Chapter 3 Web Places, Security, and Privacy
Chapter 4 Using the Web
Part 2 Sites and Pages: Design and Maintenance
Chapter 5 How It Works
Chapter 6 Looking at a Web Page
Chapter 7 Looking at a Web Site
Chapter 8 Informational Sites
Chapter 9 Interactive Sites
Chapter 10 Transactional Sites
Chapter 11 Designing and Implementing the Site
Chapter 12 Maintaining the Site
Part 3 Staffing and Managing the Web-Based Enterprise
Chapter 13 Staffing the Web-Based Enterprise
Chapter 14 Training and Maintenance
Chapter 15 Inventing the Web-Based Enterprise
Appendix A The Web-Based Enterprise Project Plan
About the Author

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