Managing the Web-Based Enterprise
Jesse Feiler
- 出版商: Morgan Kaufmann
- 出版日期: 2000-08-21
- 定價: $1,440
- 售價: 2.1 折 $299
- 語言: 英文
- 頁數: 328
- 裝訂: Paperback
- ISBN: 0122513398
- ISBN-13: 9780122513398
-
相關分類:
企業資源規劃 Erp、行銷/網路行銷 Marketing
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商品描述
Order This Book | Authors | Contents | Related Titles
Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved.
Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions.
Features
- Expert, job-saving advice for managers who are expected to give their companies a practical and economic Web presence.
- Outlines the key business issues at work in Web site/Web application development and maintenance, helping readers make the right technology decisions, for the right reasons.
- Teaches readers to approach Web-based enterprise as an integral, even central, part of a cohesive business strategy.
- The companion to two other important e-commerce books by Jesse Feiler: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise.
- Guides readers through the design and technology of Web sites from the point of view of the results-oriented manager.
Authors:
Jesse Feiler is Software Director of Philmont Software Mill. He has served as a consultant, author, and speaker for a number of prestigious organizations, including the Federal Reserve Bank of New York, Prodigy, Kodak, Young & Rubicam, and Apple. His many books on computer software and technologies include Filemaker Pro and the World Wide Web; Automating FileMaker Pro: Scripting, Calculations and Data Transfer; and Perl 5 Programmers Notebook. Two other books by Feiler from Morgan Kaufmann are companions to this one: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise.
- Foreword
- Preface
- Part 1 The Web-Based Enterprise
-
Chapter 1 Introduction and Overview
- Chapter 2 How People Use Computers and the Web
- Chapter 3 Web Places, Security, and Privacy
- Chapter 4 Using the Web
- Chapter 2 How People Use Computers and the Web
- Part 2 Sites and Pages: Design and Maintenance
-
Chapter 5 How It Works
- Chapter 6 Looking at a Web Page
- Chapter 7 Looking at a Web Site
- Chapter 8 Informational Sites
- Chapter 9 Interactive Sites
- Chapter 10 Transactional Sites
- Chapter 11 Designing and Implementing the Site
- Chapter 12 Maintaining the Site
- Chapter 6 Looking at a Web Page
- Part 3 Staffing and Managing the Web-Based Enterprise
-
Chapter 13 Staffing the Web-Based Enterprise
- Chapter 14 Training and Maintenance
- Chapter 15 Inventing the Web-Based Enterprise
- Chapter 14 Training and Maintenance
- Appendix A The Web-Based Enterprise Project Plan
- Glossary
- Index
- About the Author
- Preface
商品描述(中文翻譯)
讀者可以從眾多指導電子商務技術的書籍中選擇，但幾乎沒有一本從商業角度來探討這個主題。《Managing the Web-Based Enterprise》填補了這個巨大的空白，為管理者提供了關於網絡商務的本質和未來的關鍵見解。通過展示技術如何對成功或失敗產生影響，本書培養讀者在技術投資方面做出明智的決策。更重要的是，它重新強調了必須在任何基於網絡的項目中運用的商業原則，無論涉及的技術是什麼。
雖然主要針對管理者，但《Managing the Web-Based Enterprise》也將為網站管理員和網絡應用程序開發人員提供他們所需的商業觀念，以最大化其貢獻的價值。
特點：
- 為期望為公司提供實用和經濟的網絡存在的管理者提供專家的節省工作的建議。
- 概述了在網站/網絡應用程序開發和維護中起作用的關鍵商業問題，幫助讀者出於正確的原因做出正確的技術決策。
- 教導讀者將基於網絡的企業作為一個統一、甚至是核心的商業策略的一部分來看待。
- Jesse Feiler的另外兩本重要電子商務書籍的伴侶：《Database-Driven Web Sites》和《Application Servers: Powering the Web-Based Enterprise》。
- 從成果導向的管理者的角度指導讀者通過網站的設計和技術。
作者：
Jesse Feiler是Philmont Software Mill的軟件總監。他曾為許多知名組織擔任顧問、作者和演講者，包括紐約聯邦儲備銀行、Prodigy、柯達、Young＆Rubicam和蘋果。他關於計算機軟件和技術的許多書籍包括《Filemaker Pro and the World Wide Web》、《Automating FileMaker Pro: Scripting, Calculations and Data Transfer》和《Perl 5 Programmers Notebook》。Jesse Feiler在Morgan Kaufmann出版的另外兩本書籍是本書的伴侶：《Database-Driven Web Sites》和《Application Servers: Powering the Web-Based Enterprise》。
目錄：
- 前言
- 前言
- 第一部分：基於網絡的企業
- 第1章：簡介和概述
- 第2章：人們如何使用計算機和網絡
- 第3章：網絡場所、安全性和隱私
- 第4章：使用網絡
- 第二部分：網站和頁面：設計和維護
- 第5章：它是如何工作的
- 第6章：查看網頁
- 第7章：查看網站
- 第8章：信息網站
- 第9章：互動網站
- 第10章：交易網站
- 第11章：設計和實施網站
- 第12章：維護網站
- 第三部分：網絡企業的人員配置和管理
- 第13章：網絡企業的人員配置和管理
