Universal UX Design: Building Multicultural User Experience(paperback)

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.

In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.

The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design.

• Teaches how to optimize design using internationalization techniques
• Explores how to develop web and mobile internationalization frameworks
• Presents strategies for effectively reaching a multicultural audience
• Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design

《通用UX設計：建立多元文化使用者體驗》提供了一個理想的指南，因為多元文化UX正逐漸成為一個跨學科領域，除了傳統的UI和企業策略關注外，還包括社會/文化和神經認知關注，這是真正全球產品策略的第一步。

簡而言之，多元文化UX不再只是您整體UX策略中的一個附加項目，現在已經成為必不可少的。這本實用指南教讀者有關在開發獨特品牌但在文化上具吸引力的軟體最終產品時的國際關注事項。通過實際示例，讀者將學習如何準確預測使用者行為，優化佈局和文本元素，並在佈局中整合有說服力的設計，以及如何確定哪些策略可以更有效地傳達圖像和內容，同時揭示與文化相關的心理和社會政治因素的神秘面紗。

本書回顧了認知UI知覺的基本要素以及它們如何受到社會文化條件的影響，以及不同的文化偏見和期望如何在UX設計中發揮作用。

- 教授如何使用國際化技術優化設計
- 探索如何開發網頁和移動國際化框架
- 提供有效接觸多元文化受眾的策略
- 回顧認知UI知覺的基本要素以及與社會文化條件相關的影響，以及不同的文化偏見和期望如何在UX設計中發揮作用