The Essential Guide to Internet Business Technology

Internet business technology forevery business professional.

• What every business professional needs to know about Internet technology
• Clear, nontechnical explanations: hardware, software, infrastructure, and more
• The importance of Internet business even after the dot-com crash

Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions—especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies—and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon.

• Current Internet hardware and software technologies and their implications
• Web content development and design: what you must know to build effective business sites
• New opportunities made possible by XML and XML-related technologies
• Internet business models and marketing: lessons of the dot-com crash
• Internet security: protecting your data, applications, and customers
• Relational databases, data warehouses, and data mining
• Microsoft(r) .NET versus Linux(r), Java(tm), and the open source movement
• Selecting a Web hosting service, last-mile connection, and application service provider
• Web services, SOAP, middleware, enterprise application integration, and B2B integration

Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internet business revolution. Now, one book illuminates them all: The Essential Guide to Internet Business Technology.

Table of Contents

Dedication.
Preface.
Acknowledgments.

I. TECHNOLOGY BASICS.

1. Say “Yes” to Internet Business.
2. What Do I Need to Know about Hardware?
3. Software Is Everywhere.
4. Internet and Web Technology.

II. FRONT END: PRESENTATION.

5. Languages of the Internet.
6. Web Site Design and Content.
7. Getting Your Business Online.

III. NUTS AND BOLTS OF INTERNET BUSINESS.

8. Rethinking Internet Business Models.
9. Security and Internet Business.
10. Internet Business Transactions.
11. Marketing on the Internet.

IV. BACK END: SUPPORT.

12 The Power of Databases.
13. Internet Business Architecture.
14. Enterprise Application Software.

V. APPENDIX: ADDITIONAL HELP.

A Technical Appendix.
B: Suggested Reading.
C: Glossary.
Bibliography.
Index.

每位商業專業人士都需要了解的互聯網業務技術。

• 每位商業專業人士需要了解的互聯網技術知識
  


• 清晰、非技術性的解釋：硬體、軟體、基礎設施等等
  


• 即使在互聯網泡沫破裂後，互聯網業務的重要性

如今，每位高管和商業專業人士都必須充分了解互聯網技術，以便提出正確的問題、設定正確的期望並做出最佳決策，尤其是在互聯網泡沫破裂後。《互聯網業務技術基本指南》為高管、經理和其他非技術專業人士提供了一本完整、最新的互聯網技術入門書，以及其對業務的影響。從互聯網架構到電子商務營銷，本書提供了當前的見解和專家建議，供您參考。

• 當前的互聯網硬體和軟體技術及其影響
  


• 網站內容開發和設計：建立有效商業網站所需的知識
  


• XML及相關技術帶來的新機遇
  


• 互聯網業務模式和營銷：互聯網泡沫的教訓
  


• 互聯網安全：保護您的數據、應用程序和客戶
  


• 關聯數據庫、數據倉庫和數據挖掘
  


• Microsoft(r) .NET與Linux(r)、Java(tm)和開源運動的比較
  


• 選擇網站寄存服務、最後一哩連接和應用程序服務提供商
  


• Web服務、SOAP、中間件、企業應用程序集成和B2B集成

無論您是經理、顧問、銷售、市場營銷或公關專業人士、投資者還是學生，您都需要了解將推動下一個互聯網業務革命的技術。現在，一本書將為您闡明所有這些技術：《互聯網業務技術基本指南》。

目錄

獻辭。
前言。
致謝。

I. 技術基礎。

1. 同意互聯網業務。
2. 我需要了解什麼硬體？
3. 軟體無所不在。
4. 互聯網和網絡技術。

II. 前端：展示。

5. 互聯網的語言。
6. 網站設計和內容。
7. 讓您的業務上線。

III. 互聯網業務的細節。

8. 重新思考互聯網業務模式。
9. 安全和互聯網業務。
10. 互聯網業務交易。
11. 在互聯網上營銷。

IV. 後端：支援。

12 數據庫的力量。
13. 互聯網業務架構。
14. 企業應用軟體。

V. 附錄：其他幫助。

技術附錄。
B：建議閱讀。
C：詞彙表。

參考文獻。
索引。