The E-Business (R)evolution: Living and Working in an Interconnected World, 2/e

Daniel Amor

The E-Business (R)evolution: Living and Working in an Interconnected World, 2/e
  • 出版商: Prentice Hall
  • 出版日期: 2001-12-24
  • 定價: $1,400
  • 售價: 2.1 折 $299
  • 語言: 英文
  • 頁數: 912
  • 裝訂: Paperback
  • ISBN: 0130670391
  • ISBN-13: 9780130670397
  • 相關分類: 電子商務 E-commerce

    • 立即出貨(限量) (庫存=4)

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商品描述

The worldwide e-business bestseller...updated for the next phase of the revolution!

From strategy to tactics, technology to operations, The E-business (R)evolution is the world's #1 e-Business briefing for every executive, entrepreneur, and planner. Now, Daniel Amor has thoroughly updated this global best-seller, reflecting the seismic changes in the e-Business marketplace and showing how to profit from the lessons of the dot-com crash. Amor offers fresh insights into every facet of doing business on the Web—B2B, B2C, and beyond. Through real-world examples and business cases, you'll learn how to:

  • Strengthen the business foundations underlying your e-Business initiative
  • Tie technology to your enterprise goals
  • Architect tomorrow's robust, scalable e-Business infrastructures
  • Integrate Web-based applications, client software, middleware, and back-end systems
  • Leverage new CRM/eCRM, content management, and knowledge management technologies
  • Anticipate and plan for the impact of pervasive computing, open source, and other key trends

Daniel Amor's The E-business (R)evolution, Second Edition: it's your complete, up-to-the-minute blueprint for delivering on the promise of e-Business—and the profit.

Table of Contents

Foreword By Paolo Glisenti.
Introduction.

I. THE FOUNDATION.

1. Introduction to Internet Business.

Being Online. Defining E-Business. Reasons for Going Online. Differentiating between E-Business Categories. Using the New Paradigm of E-Business.


2. Preparing the Online Business.

Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy. Return on Investment. Driving Business Process Reengineering. Designing, Developing, and Deploying the System.


3. Selecting the Technology.

Internet Networking. Exploring the IT Infrastructure. Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications. Building the E-Business Applications. Speeding up the Internet.


4. Avoiding Legal Issues.

Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site.


5. Marketing Strategies on the Web.

Internet Marketing Technologies. Web Design. Attracting Visitors to Your Site. Virtual Societies. Localization. Promoting Your E-Business. Banner Ad Campaigning. Online Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP.

II. E-BUSINESS APPLICATIONS.


6. Search Engines and Portals.

Searching the Internet. The Future of Searching. Intelligent Network Agents. Portal Sites.


7. Shopping and ORM Solutions.

Online Shopping. Shopping Solutions. Implications of the New Economy. Electronic Software Distribution. Configurator Tools. Auctioning on the Internet. Operational Resources Management. Joining the Shopping and ORM Solutions.


8. Supporting E-Business Components.

Content Management Systems. Customer Relationship Management. Knowledge Management Systems.


9. Interactive Communication Experiences.

The Basics. Moderating Online Meetings. Internet Chat Solutions. Peer-to-Peer Technologies. Internet-Based Trainings.

III. INTERNET TECHNOLOGIES.


10. Comparing Web Technologies.

Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server Concepts. Web Application Servers. The Extensible Markup Language. Plug-ins. JavaScript.


11. Security on the Internet.

Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on the Internet. Fighting Virus and Hoax Virus Warnings. Conflicts in the Information Age. Client-based Security. Server-based Security.


12. Dealing with Java.

Introducing Java. Java Foundation Classes. Jini. JavaBeans. InfoBus. Resolving Possible Java Issues. Avoiding the Java Wars. The Future of Java Computing.


13. Imaging on the Internet.

Image Business. Image Concepts. The FlashPix Format. QuickTime VR. VRML. Comparing Imaging Technologies. The Future of Imaging.


14. Paying Via the NET.

The Payment Business. Fraud on the Internet. Example Business Cases. Postpaid Payment Systems. Instant-paid Payment Systems. Prepaid Payment Systems. Comparing Payment Technologies. The Future of Payment.

IV. THE PRESENT FUTURE.


15. The Open Source Community.

Information Wants to Be Free. Free Software Projects. Open Source Projects. Moving Your Company from Products to Services. Introduction to Open Hardware. Outlook into the Future.


16. Pervasive Computing.

Internet Services. Programming Models. Device-to-device Communication. Information Exchange. Service Broadcasting. The Vision. Comparison of Pervasive Computing Technologies. The Future of Pervasive Computing.


17. Beyond Pervasive Computing.

Technical Outlook on the Future. Looking into the Future of Business. The Societal Impact.


A: Glossary of E-Business Terms.
B: Example Internet Business Architecture.

The Business Idea. Marketing on the Web. Implementation of the Service. Outlook into the Future.


C: Useful Web Addresses.

Business. Comics. Computers. Fun. Hacking-Related Sites. Internet Organizations. Mailing Lists. News. Search Engines. Software Development.


D: Internationalization of Web Sites.

Introduction. Bad Habits. ISO 8859 and Unicode. ISO 639 Language Codes. International URLs.


E Dot.Com Death Analysis.

Introduction. Dot.Com Failures. Successful Examples. The Future.


Subject Index.

商品描述(中文翻譯)

全球電子商務暢銷書...為下一階段的革命更新！

從策略到戰術，從技術到運營，《電子商務革命》是全球首屈一指的電子商務簡報，適用於每一位高管、企業家和策劃者。現在，丹尼爾·阿莫爾徹底更新了這本全球暢銷書，反映了電子商務市場的巨大變革，並展示如何從互聯網泡沫崩潰的教訓中獲利。阿莫爾通過實際案例和商業案例，提供了關於在網絡上做生意的各個方面的新見解，包括B2B、B2C等。通過實際案例和商業案例，您將學習如何：

- 加強支撐您的電子商務計劃的商業基礎
- 將技術與企業目標相結合
- 設計未來強大、可擴展的電子商務基礎設施
- 整合基於Web的應用程序、客戶端軟件、中間件和後端系統
- 利用新的CRM/eCRM、內容管理和知識管理技術
- 預測和規劃普遍計算、開源和其他關鍵趨勢的影響

丹尼爾·阿莫爾的《電子商務革命，第二版》：這是您實現電子商務承諾和獲利的完整、最新的藍圖。

目錄：

前言：保羅·格利森蒂
引言

第一部分：基礎

1. 互聯網商務簡介
- 在線經營
- 定義電子商務
- 上線的原因
- 區分電子商務類別
- 使用電子商務的新範式

2. 在線業務準備
- 在互聯網上的競爭對手分析
- 第四通道
- 新經濟中的範式
- 投資回報
- 推動業務流程再造
- 設計、開發和部署系統

3. 選擇技術
- 互聯網網絡
- 探索IT基礎設施
- 選擇企業中間件
- 選擇合適的企業應用程序
- 構建電子商務應用程序
- 加快互聯網速度

4. 避免法律問題
- 全球合同
- 網站
- 加密算法
- 開發暗網站

5. 網絡營銷策略
- 互聯網營銷技術
- 網頁設計
- 吸引訪客到您的網站
- 虛擬社區
- 本地化
- 推廣您的電子商務
- 橫幅廣告活動
- 在線測量
- 一對一營銷
- 直接營銷
- 選擇合適的ISP

第二部分：電子商務應用

6. 搜索引擎和門戶網站
- 在互聯網上搜索
- 搜索的未來
- 智能網絡代理
- 門戶網站

7. 購物和ORM解決方案
- 在線購物
- 購物解決方案
- 新經濟的影響
- 電子軟件分發
- 配置工具
- 在互聯網上進行拍賣
- 運營資源管理
- 加入購物和ORM解決方案

8. 支持電子商務組件
- 內容管理系統
- 客戶關係管理
- 知識管理系統

9. 互動通信體驗
- 基礎知識
- 在線會議主持
- 互聯網聊天解決方案
- 點對點技術
- 基於互聯網的培訓

第三部分：互聯網技術

10. 網絡安全
- 網絡安全的基礎
- 網絡安全的挑戰
- 網絡安全的解決方案

11. 電子商務標準
- 電子商務標準的重要性
- 電子商務標準的類型
- 電子商務標準的應用

12. 未來的互聯網
- 互聯網的未來趨勢
- 互聯網的新範式
- 互聯網的挑戰和機遇

附錄：網絡資源

這是您實現電子商務承諾和獲利的完整、最新的藍圖。

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