The E-Business (R)evolution: Living and Working in an Interconnected World, 2/e

Daniel Amor

  • 出版商: Prentice Hall
  • 出版日期: 2001-12-24
  • 定價: USD $49.99
  • 售價: $299
  • 語言: 英文
  • 頁數: 912
  • 裝訂: Paperback
  • ISBN: 0130670391
  • ISBN-13: 9780130670397

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產品描述

The worldwide e-business bestseller...updated for the next phase of the revolution!

From strategy to tactics, technology to operations, The E-business (R)evolution is the world's #1 e-Business briefing for every executive, entrepreneur, and planner. Now, Daniel Amor has thoroughly updated this global best-seller, reflecting the seismic changes in the e-Business marketplace and showing how to profit from the lessons of the dot-com crash. Amor offers fresh insights into every facet of doing business on the Web—B2B, B2C, and beyond. Through real-world examples and business cases, you'll learn how to:

  • Strengthen the business foundations underlying your e-Business initiative
  • Tie technology to your enterprise goals
  • Architect tomorrow's robust, scalable e-Business infrastructures
  • Integrate Web-based applications, client software, middleware, and back-end systems
  • Leverage new CRM/eCRM, content management, and knowledge management technologies
  • Anticipate and plan for the impact of pervasive computing, open source, and other key trends

Daniel Amor's The E-business (R)evolution, Second Edition: it's your complete, up-to-the-minute blueprint for delivering on the promise of e-Business—and the profit.

Table of Contents

Foreword By Paolo Glisenti.
Introduction.

I. THE FOUNDATION.

1. Introduction to Internet Business.

Being Online. Defining E-Business. Reasons for Going Online. Differentiating between E-Business Categories. Using the New Paradigm of E-Business.


2. Preparing the Online Business.

Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy. Return on Investment. Driving Business Process Reengineering. Designing, Developing, and Deploying the System.


3. Selecting the Technology.

Internet Networking. Exploring the IT Infrastructure. Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications. Building the E-Business Applications. Speeding up the Internet.


4. Avoiding Legal Issues.

Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site.


5. Marketing Strategies on the Web.

Internet Marketing Technologies. Web Design. Attracting Visitors to Your Site. Virtual Societies. Localization. Promoting Your E-Business. Banner Ad Campaigning. Online Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP.

II. E-BUSINESS APPLICATIONS.


6. Search Engines and Portals.

Searching the Internet. The Future of Searching. Intelligent Network Agents. Portal Sites.


7. Shopping and ORM Solutions.

Online Shopping. Shopping Solutions. Implications of the New Economy. Electronic Software Distribution. Configurator Tools. Auctioning on the Internet. Operational Resources Management. Joining the Shopping and ORM Solutions.


8. Supporting E-Business Components.

Content Management Systems. Customer Relationship Management. Knowledge Management Systems.


9. Interactive Communication Experiences.

The Basics. Moderating Online Meetings. Internet Chat Solutions. Peer-to-Peer Technologies. Internet-Based Trainings.

III. INTERNET TECHNOLOGIES.


10. Comparing Web Technologies.

Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server Concepts. Web Application Servers. The Extensible Markup Language. Plug-ins. JavaScript.


11. Security on the Internet.

Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on the Internet. Fighting Virus and Hoax Virus Warnings. Conflicts in the Information Age. Client-based Security. Server-based Security.


12. Dealing with Java.

Introducing Java. Java Foundation Classes. Jini. JavaBeans. InfoBus. Resolving Possible Java Issues. Avoiding the Java Wars. The Future of Java Computing.


13. Imaging on the Internet.

Image Business. Image Concepts. The FlashPix Format. QuickTime VR. VRML. Comparing Imaging Technologies. The Future of Imaging.


14. Paying Via the NET.

The Payment Business. Fraud on the Internet. Example Business Cases. Postpaid Payment Systems. Instant-paid Payment Systems. Prepaid Payment Systems. Comparing Payment Technologies. The Future of Payment.

IV. THE PRESENT FUTURE.


15. The Open Source Community.

Information Wants to Be Free. Free Software Projects. Open Source Projects. Moving Your Company from Products to Services. Introduction to Open Hardware. Outlook into the Future.


16. Pervasive Computing.

Internet Services. Programming Models. Device-to-device Communication. Information Exchange. Service Broadcasting. The Vision. Comparison of Pervasive Computing Technologies. The Future of Pervasive Computing.


17. Beyond Pervasive Computing.

Technical Outlook on the Future. Looking into the Future of Business. The Societal Impact.


A: Glossary of E-Business Terms.
B: Example Internet Business Architecture.

The Business Idea. Marketing on the Web. Implementation of the Service. Outlook into the Future.


C: Useful Web Addresses.

Business. Comics. Computers. Fun. Hacking-Related Sites. Internet Organizations. Mailing Lists. News. Search Engines. Software Development.


D: Internationalization of Web Sites.

Introduction. Bad Habits. ISO 8859 and Unicode. ISO 639 Language Codes. International URLs.


E Dot.Com Death Analysis.

Introduction. Dot.Com Failures. Successful Examples. The Future.


Subject Index.