The New Language of Business: SOA & Web 2.0

Sandy Carter

  • 出版商: IBM Press
  • 出版日期: 2007-03-02
  • 售價: $1,050
  • 貴賓價: 9.5$998
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Hardcover
  • ISBN: 013195654X
  • ISBN-13: 9780131956544
  • 相關分類: SOA
  • 立即出貨(限量) (庫存=2)




  • “This book clearly shows how today’s industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and people–and it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone.”

    –Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton


    “It’s easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I’d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs.”

    –Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC


    “A very valuable read. In today’s globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA.”

    –Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill


    “Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM’s in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA.”

    –Judith Hurwitz, President & CEO, Hurwitz & Associates, coauthor,

    Service Oriented Architectures for Dummies


    “Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading.”

    –Carol Baroudi, coauthor Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group


    “The New Language of Business: SOA & Web 2.0 is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals.”

    –From the foreword by Steve Mills, Senior Vice President and Group Executive,  IBM Software Group



    There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively.


    They must become flex-pon-sive*.


    Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM’s top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change.


    Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most.


    Drive competitive advantage through Service Oriented Architecture

    Leverage the value of business process components and IT services


    Achieve one version of the truth–finally!

    Use information as a service to improve business insight and reduce risk


    Master SOA governance and the service lifecycle

    Manage IT infrastructure for business results, both short-term and long-term


    Start fast: choose from three winning approaches

    Get quick wins with business process management, collaboration or information


    Implement on demand: what works–and what doesn’t

    Discover key success factors–and ten critical mistakes to avoid


    Create the flex-pon-sive* business!


    •Learn the secrets of success from industry leaders at organizations of all sizes, from over 50 countries–and why SOA was unanimously chosen as the best way to address their challenges


    •Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field


    •Understand what it means to be flex-pon-sive*–and how your organization can get there


    In The New Language of Business, senior IBM executive Sandy Carter demonstrates how to leverage SOA, Web 2.0, and related technologies to drive new levels of operational excellence and business innovation.

    Writing for executives and business leaders inside and outside IT, Carter explains why flexibility and responsiveness are now even more crucial to success–and why services-based strategies offer the greatest promise for achieving them.


    You’ll learn how to organize your business into reusable process components–and support them with cost-effective IT services that adapt quickly and easily to change. Then, using extensive examples–including a detailed case study describing IBM’s own experience–Carter identifies best practices, pitfalls, and practical starting points for success.


    Build the flex-pon-sive* business


    * Flex-pon-sive* companies respond with lightning speed and agility to rapidly changing business needs. Flex-pon-sive* companies are focused on processes that are enabled for change through IT.


    Table of Contents

    Foreword xiii


    Part I: Start at the Beginning–The Business 1

    Chapter 1: The Innovation Imperative 3

    Chapter 2: What Is Flex-pon-sive*? 13

    Chapter 3: Deconstructing Your Business: Component Business Model 23


    Part II: A Flexible Business Requires Flexible IT 41

    Chapter 4: SOA as the DNA of a Flex-pon-sive* and Innovative Company 43

    Chapter 5: SOA Key Concepts 75

    Chapter 6: SOA Governance and Service Lifecycle 105

    Chapter 7: Three Business-Centric SOA Entry Points 135

    Chapter 8: What about Web 2.0 and SOA? Are They Related? 179


    Part III: How to Implement Flex-pon-sive* in Your Business 199

    Chapter 9: The Top 10 Don’ts! 201

    Chapter 10: Case Study: IBM 223

    Chapter 11: Putting It All Together 243


    Glossary 283

    Index 291




    - Neil Ward-Dutton,Macehiter Ward-Dutton研究總監

    輕易地口頭上支持業務/IT對齊的概念是容易的,但在《The New Language of Business》中,Sandy Carter以實際行動示範了這一概念。很少有關於SOA的論述能像Sandy在這裡這樣徹底地將這個困難的主題與商業世界結合起來。我會推薦這本書給任何希望利用IT使他們的業務更具靈活性和創新性的商業讀者,以及任何希望了解如何將SOA置於其所屬的商業背景中的技術讀者。

    - Jason Bloomberg,ZapThink LLC高級分析師和首席


    - Ron Williams,北卡羅來納大學教堂山分校Kenan-Flagler商學院教授


    - Judith Hurwitz,Hurwitz & Associates總裁兼首席執行官,《Service Oriented Architectures for Dummies》合著者

    很少有人像Sandy Carter一樣長時間且深入地思考SOA。這本書體現了她寶貴的工作以及IBM的許多人研究、定義、部署和實現SOA的工作。這本書不僅對於SOA的觀點有用,而且還是理解業務和IT走向何方的當代概念的簡明表述。

    - Carol Baroudi,Service Oriented Architecture For Dummies合著者,Aberdeen Group高級分析師

    《The New Language of Business: SOA & Web 2.0》基於來自全球50多個國家的各種規模組織的行業領袖的集體反饋,他們分享了他們對將技術與業務目標對齊的觀點、經驗和挑戰。

    - Steve Mills,IBM軟件集團高級副總裁和集團執行官的前言