The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

Don McGreal, Ralph Jocham

  • 出版商: Addison Wesley
  • 出版日期: 2018-06-04
  • 售價: $1,560
  • 貴賓價: 9.5$1,482
  • 語言: 英文
  • 頁數: 376
  • 裝訂: Paperback
  • ISBN: 0134686470
  • ISBN-13: 9780134686479
  • 相關分類: Agile Software
  • 立即出貨 (庫存=1)



The Professional Product Owner’s Guide to Maximizing Value with Scrum


“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”


—Ken Schwaber, Chairman & Founder,



The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.


Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.

McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome.

  • Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value
  • Bring empowerment and entrepreneurship to the Product Owner’s role, and align everyone behind a shared business model
  • Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk
  • Effectively apply Scrum’s Product Owner role, artifacts, and events
  • Populate and manage Product Backlogs, and use just-in-time specifications
  • Plan and manage releases, improve transparency, and reduce technical debt
  • Scale your product, not your Scrum
  • Use Scrum to inject autonomy, mastery, and purpose into your product team’s work

Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often.

Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.



- Ken Schwaber, Scrum.org主席兼創辦人


Don McGreal和Ralph Jocham在產品管理中使用敏捷和Scrum的40多年經驗,引導您通過Scrum框架的各個方面,包括構想、發展和成熟產品。


- 使用外部客戶驅動的測量來定義成功,引導開發並最大化價值
- 為產品負責人的角色帶來授權和企業家精神,並使所有人都遵從共享的商業模式
- 使用基於證據的管理(EBMgt)在正確的地方進行投資,做出更明智的決策並降低風險
- 有效應用Scrum的產品負責人角色、工件和事件
- 填充和管理產品待辦事項,並使用即時規格
- 計劃和管理發布,提高透明度,減少技術債務
- 擴展您的產品,而不是Scrum
- 使用Scrum將自主性、精通和目的注入到您的產品團隊的工作中