Visual Data Storytelling with Tableau (Addison-Wesley Data & Analytics Series)

Lindy Ryan

  • 出版商: Addison Wesley
  • 出版日期: 2018-05-10
  • 定價: $1,580
  • 售價: 9.0$1,422
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Paperback
  • ISBN: 0134712838
  • ISBN-13: 9780134712833
  • 相關分類: Data-visualization
  • 立即出貨 (庫存 < 3)

商品描述

Tell Insightful, Actionable Business Stories with Tableau, the World’s Leading Data Visualization Tool!

Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative.

You don’t need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it.

Whether you’re an analyst, executive, student, instructor, or journalist, you won’t just master the tools: you’ll learn to craft data stories that make an immediate impact--and inspire action.

Learn how to:
• Craft more powerful stories by blending data science, genre, and visual design
• Ask the right questions upfront to plan data collection and analysis
• Build storyboards and choose charts based on your message and audience
• Direct audience attention to the points that matter most
• Showcase your data stories in high-impact presentations
• Integrate Tableau storytelling throughout your business communication
• Explore case studies that show what to do--and what not to do
• Discover visualization best practices, tricks, and hacks you can use with any tool
• Includes coverage up through Tableau 10

 

商品描述(中文翻譯)

使用Tableau,全球領先的數據可視化工具,以深入且具行動力的方式講述洞察力豐富的商業故事!

《Tableau視覺化數據故事》匯集了知識、背景和實踐技巧,幫助您以Tableau講述強而有力、具行動力的數據故事。這本全彩指南展示了如何組織數據、以故事為中心進行分析、接受探索和視覺發現,並以豐富的數據、精心挑選的視覺化和巧妙構建的敘述方式表達發現。

您不需要任何可視化經驗。每一章都闡明了設計實踐和數據可視化的關鍵方面,並逐步指導您在Tableau中應用這些技巧。通過逼真的例子和經過課堂測試的練習,Lindy Ryan教授幫助您使用Tableau分析數據、視覺化數據,並幫助人們更直觀、更情感地與數據產生聯繫。

無論您是分析師、高管、學生、教師還是記者,您不僅會掌握工具,還會學習製作能立即產生影響並激發行動的數據故事。

學習如何:
- 通過結合數據科學、類型和視覺設計來製作更有力的故事
- 在計劃數據收集和分析時提出正確的問題
- 構建故事板並根據您的信息和受眾選擇圖表
- 引導受眾關注最重要的要點
- 在高影響力的演示中展示您的數據故事
- 在業務溝通中全面應用Tableau故事講述
- 探索案例研究,了解該做什麼和不該做什麼
- 發現適用於任何工具的最佳實踐、技巧和技巧
- 包括對Tableau 10的覆蓋範圍