E-Commerce 2016: Business, Technology, Society, 12/e (IE-Paperback)

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Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

《電子商務 2016：商業、科技、社會》強調電子商務領域的三大推動力：科技變革、商業發展和社會問題。透過現代許多公司的範本，概念框架進一步展示了當今電子商務的差異和複雜性。課程以對Uber、Pinterest和Apple等公司的深入研究作為開端，為學生們準備真實情境。

在第十二版中，Laudon和Traver新增或更新了與當今科技世界中的電子商務領域相符的案例研究。他們為每個章節增加了額外的視頻案例，使學生們更容易接觸材料，為未來在商業中的角色做好準備。