Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

Learn how to accomplish customer outcome-based goals and help your organization rediscover purpose with evidence-based management practices.

Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness teaches you empirically-driven management. This book describes how organizations can use goals to reconnect their work to improving the value that they deliver to customers, and to escape the trap they often create for themselves of having goals that are internally focused. Evidence-based management enables organizations to become adaptable to feedback. Most organizations find themselves with a deeply entrenched planning-centered culture that determines everything from how work is funded, to how success is measured, to how people are rewarded. It takes time for an organization's culture to evolve into a feedback-oriented culture and there are inevitably setbacks along the way. This book will guide organizations in their efforts to develop feedback-oriented cultures, and help them chart their own paths based on feedback and experimentation in a more Agile way.

• Clarify goals and demonstrate value, success, and progress using agile metrics
• Progress toward goals in uncertain and rapidly changing circumstances
• Embrace empiricism and experimentation to find solutions for complex problems
• Find real-world anonymized case studies as examples of how to articulate goals and measurements in a way that fosters self-management and business agility

學習如何實現以客戶為導向的目標，並通過基於證據的管理實踐幫助您的組織重新發現目的。

《以證據為基礎的管理：通過滿足客戶需求提高組織效能》教授您以實證為基礎的管理。本書描述了組織如何使用目標來重新連接他們的工作，以提高他們向客戶提供的價值，並避免陷入內部專注目標的陷阱。以證據為基礎的管理使組織能夠適應反饋。大多數組織發現自己深深植根於以計劃為中心的文化中，這決定了從資金如何投入到如何衡量成功，以及如何獎勵人員等方方面面。一個組織的文化需要時間才能演變成以反饋為導向的文化，途中不可避免會遇到挫折。本書將指導組織努力發展以反饋為導向的文化，並幫助他們根據反饋和實驗來制定更具敏捷性的路徑。

- 通過敏捷度量標準明確目標，展示價值、成功和進展
- 在不確定和快速變化的情況下實現目標
- 採用實證主義和實驗法來解決複雜問題
- 找到現實世界的匿名案例研究，作為如何以促進自我管理和業務敏捷性的方式闡述目標和衡量指標的示例。

Patricia Kong helps organizations thrive in a complex world by focusing on enterprise innovation, leadership, and teams. She is a people advocate and fascinated by organizational behavior and misbehaviors. She is co-author of The Nexus Framework for Scaling Scrum (Addison-Wesley, 2017).

Todd Miller has practical experience as a Scrum Master, Product Owner, Software Developer, and Agile coach on a variety of technical and creative projects across a multitude of industries. He has been a professional Scrum trainer with Scrum.org since 2016.

Kurt Bittner has been delivering working products in short, feedback-driven cycles for more than 40 years, and has helped many organizations do the same. He is particularly interested in helping people form strong, self-organizing, high-performance teams that deliver solutions that customers love, and helping organizations use empirical feedback to achieve customer outcome-focused goals.

Ryan Ripley is a Professional Scrum Trainer with Scrum.org, and has experience as a software developer, manager, director, and Scrum Master at various Fortune 500 companies in the medical device, wholesale, and financial services industries. He is the host of "Agile for Humans," the top agile podcast on iTunes. He recently co-wrote Fixing Your Scrum: Practical Solutions for Common Scrum Problems (Pragmatic Bookshelf, 2022).

Patricia Kong 通過關注企業創新、領導力和團隊，幫助組織在複雜的世界中蓬勃發展。她是一位人民倡導者，對組織行為和不良行為深感興趣。她是《The Nexus Framework for Scaling Scrum》（Addison-Wesley，2017）的合著者。

Todd Miller 在各種技術和創意項目中擔任過Scrum Master、產品負責人、軟體開發人員和敏捷教練，具有實際經驗。他自2016年以來一直是Scrum.org的專業Scrum培訓師。

Kurt Bittner 在過去40多年中以短期、反饋驅動的週期交付工作產品，並幫助許多組織實現相同目標。他尤其關注幫助人們建立強大的、自我組織的、高效的團隊，提供客戶喜愛的解決方案，並幫助組織使用經驗反饋實現以客戶為中心的目標。

Ryan Ripley 是Scrum.org的專業Scrum培訓師，並在醫療設備、批發和金融服務行業的多家財富500強公司擔任軟體開發人員、經理、主管和Scrum Master。他是iTunes上最受歡迎的敏捷播客《Agile for Humans》的主持人。他最近與他人合著了《Fixing Your Scrum: Practical Solutions for Common Scrum Problems》（Pragmatic Bookshelf，2022）。