Before & After Page Design (Paperback)

Summary

Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. Here's the first book from B&A's founder and publisher. John McWade walks his own talk, bringing students a beautifully clear, cohesive, and elegant primer on page design. They'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. They'll also learn how to choose the right font for their project, why one typeface works better than another, and lots more. Best of all, they'll discover how to think visually—transforming the images in their heads into documents that communicate effectively on the page.

摘要

Before & After 雜誌專注於清晰和簡潔，並堅持將設計視為一種重要的溝通形式，贏得了無數粉絲。這是B&A的創始人和出版商John McWade的第一本書。他以身作則，為學生們帶來了一本清晰、連貫且優雅的頁面設計入門指南。他們將通過實例學習如何設計單頁和多頁出版物、手冊和廣告，應用設計專業人員所遵循的原則。他們還將學習如何為自己的項目選擇合適的字體，為什麼一種字體比另一種更好，以及更多。最重要的是，他們將發現如何以視覺方式思考，將他們腦海中的圖像轉化為在頁面上有效傳達的文件。