Electronic Media Management, 5/e
暫譯: 電子媒體管理，第5版

Peter Pringle, Michael F Starr

Electronic Media Management, 5/e
  • 出版商: Focal Press
  • 出版日期: 2005-11-21
  • 定價: $2,210
  • 售價: 1.8 折 $399
  • 語言: 英文
  • 頁數: 424
  • 裝訂: Paperback
  • ISBN: 0240806395
  • ISBN-13: 9780240806396
  • 相關分類: 電子商務 E-commerce

    • 立即出貨 (庫存=1)

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Description

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

 

 Table Of Contents

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business

商品描述(中文翻譯)

**描述**

第五版的經典教材包含了重要的更新，反映了近年來發生的巨大變化——互聯網作為一種重要的信息傳輸格式已經成為常態，以及媒體之間的融合。本版對互聯網和融合進行了深入的討論，並反映了最新的廣播和有線電視法規及政策。它還包含了一批新的案例研究和學習問題。與之前的版本一樣，本書還涵蓋了管理理論、受眾分析、廣播推廣和市場營銷。

**目錄**

廣播電台管理；財務管理；人力資源管理；廣播節目編排；廣播銷售；廣播推廣與市場營銷；廣播法規；有線電視系統管理；公共廣播電台管理；進入電子媒體業務

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