Programming for TV, Radio & The Internet: Strategy, Development & Evaluation, 2/e

Description:

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

 

Table of Contents:

1. History of Programming
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11. Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics

Each chapter

描述：
程式的靈感從哪裡來？概念如何發展成可銷售的作品？與誰討論製作節目？如何安排節目在節目表上的時間？如果一個系列節目遇到困難該怎麼辦？這本書全面深入地介紹了電子媒體節目製作人的角色和責任，包括：與聯營公司的關係、廣播節目的擴展市場、電視台和網絡的節目來源、研究在節目決策中的作用、吸引觀眾的基本要素和與成功相關的品質、影響節目的外部力量、推出新節目或拯救舊節目的策略。書中還包含了作者們的實際經驗和250多幅插圖！

目錄：
1. 節目的歷史
2. 分發
3. 節目來源
4. 發展
5. 測試的角色
6. 成功節目的要素
7. 節目的外部影響
8. 節目的內部影響
9. 黃金時段的排程
10. 非黃金時段的排程
11. 節目評估
12. 更改和取消節目
13. 節目倫理

每章內容請參閱書籍。