Programming for TV, Radio & The Internet: Strategy, Development & Evaluation, 2/e

Lynne Gross, Brian Gross, Philippe Perebinossoff

  • 出版商: Focal Press
  • 出版日期: 2005-02-24
  • 定價: $2,170
  • 售價: 1.4$299
  • 語言: 英文
  • 頁數: 344
  • 裝訂: Paperback
  • ISBN: 0240806824
  • ISBN-13: 9780240806822
  • 立即出貨 (庫存 < 4)




Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!


Table of Contents:

1. History of Programming
2. Distribution
3. Sources of Programming
4. Development
5. The Role of Testing
6. Elements of Successful Programming
7. External Influences on Programming
8. Internal Influences on Programming
9. Primetime Scheduling
10. Non primetime Scheduling
11. Program Evaluation
12. Changing and Canceling Programs
13. Programming Ethics

Each chapter



1. 節目的歷史
2. 分發
3. 節目來源
4. 發展
5. 測試的角色
6. 成功節目的要素
7. 節目的外部影響
8. 節目的內部影響
9. 黃金時段的排程
10. 非黃金時段的排程
11. 節目評估
12. 更改和取消節目
13. 節目倫理