Streaming and Digital Media: Understanding the Business and Technology (Paperback)

Dan Rayburn

Streaming and Digital Media: Understanding the Business and Technology (Paperback)

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商品描述

Description

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data

Table of contents

Introduction: The Current State Of The Streaming and Digital Media Industry
Chapter 1: Why Get Into Streaming and Digital Media?
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business

商品描述(中文翻譯)

描述

《Steaming and Digital Media》提供了一個簡明直接的分析，幫助您了解可擴展且有利可圖的企業，以及在業務中應避免的常見和隱藏的陷阱。通過關注在線視頻和傳統廣播分發之間的業務影響和技術差異，您將學習如何通過有效使用流媒體和數字媒體技術獲得顯著的上市時間和節省成本的優勢。作為NAB執行技術簡報系列的一部分，本書面向經理或高管，無需技術先決條件。您可以快速學習技術術語以及市場和業務影響。

書中的新內容:
- 用戶生成的內容和門戶網站
- 全長視頻內容的分發
- 提供內容的新分發渠道（Sling、TiVO、IPTV）
- 增加了Flash流媒體技術和播客
- 最新的市場研究和數據
- 新的行業定價數據

目錄

導言：流媒體和數字媒體行業的現狀
第1章：為什麼要涉足流媒體和數字媒體？
第2章：技術入門：流媒體和數字媒體的基礎知識
第3章：實現盈利的流媒體或數字媒體業務的四個關鍵
第4章：這不是兒戲：從過去三年的失敗中吸取教訓
第5章：質量和內容是數字媒體領域的王者和皇后
第6章：流媒體或數字媒體項目管理：如何實施和管理一個盈利業務
第7章：超越流媒體：流媒體和數字媒體對媒體業務的其他領域的意義

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