Motion Graphic Design: Applied History and Aesthetics, 2/e (Paperback)

Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes:
Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema.

Technique: Develop an understanding of motion literacy, kinetic images and type, and the pictorial and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically.

Inspiration: Hone your design and communication techniques with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD.

Process: Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from informative case studies that illuminate how leading designers formulate ideas and solve problems.

* A color-packed survey of graphic and communication design principles and techniques
* An exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression.
* A companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.

提升您的動態圖形的美學和溝通品質。透過這本多媒體考察藝術的基本要素，超越技術技藝的範疇，其中包括：
基礎：從電影、電視、互動媒體和沉浸式環境中實現先驅藝術家的藝術表達，結合繪畫、傳統平面設計和電影的動態視覺語言的原則。

技巧：了解動態識讀能力、動態圖像和文字，以及構圖和編舞的圖像和順序方面。原則以相關示例和建議的作業呈現，以在藝術上挑戰您。

靈感：通過對世界知名設計師和最新專業和學生作品的比較研究，提升您的設計和溝通技巧。附帶的DVD展示了最先進的動態圖形，挑戰並激發您。

過程：通過啟發性案例研究，提煉出您自己的計劃和概念化、動畫、合成和序列化動態圖形的指南，揭示領先設計師如何形成想法並解決問題。

* 色彩豐富的圖形和溝通設計原則和技巧調查
* 探索領先設計師如何形成想法、解決問題並實現藝術表達。
* 附帶的DVD展示了最先進的動態圖形，挑戰並激發您。