Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen (Paperback)

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.

Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.

You'll learn how to:

• create a strategic communications blueprint and style guide for your network
• keep content flowing automatically-and therefore remaining relevant
• use data on viewers and traffic to build a programming schedule
• legally acquire and repurpose content
• more accurately predict where the future of content will lead

Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

• Develop a strategy and methodology for creating cross platform content including mobile.


• Employ a return on message control that measures 7 key index factors to optimize digital signage results.


• Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage.


• Use real-world creative content deployments featured on the companion Web site to inform your own work.

實施一個成功的內容策略，以優化您的數位標牌計畫的訊息回報表現。了解每個核心網絡類型（等待點、銷售點和過境點）的訊息特性，如何衡量計畫的效果並在其他廣告活動元素旁有效地使用訊息。

通過包含的訪談，獲得超過45位專家的智慧，每位專家都部署和運營成功的數位標牌網絡。附帶的網站www.5thscreen.info提供實際的實施案例和視頻博客節目，其中包括與業界知名人士的訪談。

您將學到如何：
- 為您的網絡創建戰略溝通藍圖和風格指南
- 自動流動內容，從而保持相關性
- 使用觀眾和流量數據建立節目表
- 合法地獲取和重新利用內容
- 更準確地預測內容的未來發展方向

前言由Joe Pine和Jim Gilmore撰寫，《體驗經濟》和《真實性》的作者。

- 制定跨平台內容的策略和方法，包括移動平台。
- 使用衡量7個關鍵指標因素的訊息回報控制，以優化數位標牌的效果。
- 利用現有的傳統資產，如電視、個人電腦、印刷品和移動設備，為數位標牌創建強大的內容。
- 使用附帶網站上展示的實際創意內容部署，來指導您自己的工作。