Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications (Paperback)

Jason Fincanon

Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications (Paperback)
  • 出版商: Focal Press
  • 出版日期: 2010-08-11
  • 定價: $1,550
  • 售價: 1.9 折 $299
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Paperback
  • ISBN: 0240813456
  • ISBN-13: 9780240813455

    • 立即出貨(限量) (庫存=2)

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商品描述

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Integrating video into sites and banners * Social media applications * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com



* Real-world examples of rich media ads and AIR applications

* Industy insider tips and workflows from award winning designers

* Companion Web site with case studies, and re-usable AS3 and Flex code snippets

商品描述(中文翻譯)

創造令人驚嘆、令人震撼的Flash廣告、微網站、廣告遊戲和品牌應用程式，吸引消費者並向客戶展示其價值。《創造Flash廣告》從最初的設計構思到廣告完成的開發過程提供了實用的指南。您將學習以下最佳實踐方法：

* 掌握各種廣告規格、截止日期、品質和版本控制問題
* 創建平衡活動目標和設計限制的廣告
* 根據團隊和QC標準準備和構建廣告
* 在廣告中使用表單和數據，而不會使文件過大
* SWF文件的文件優化技術
* 超越30k橫幅的第三方豐富媒體技術
* 在網站和橫幅中集成視頻
* 社交媒體應用程式
* 追踪和追蹤廣告的展示次數、互動、點擊和轉換
* 使用ActionScript節省開發時間並實施團隊標準

書中介紹的實踐和AS代碼開發的項目可在配套網站http://www.flashadbook.com上找到。

* 富媒體廣告和AIR應用程式的實際範例
* 從屢獲殊榮的設計師那裡獲得的行業內幕提示和工作流程
* 配套網站提供案例研究和可重複使用的AS3和Flex代碼片段

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