Social Game Design: Monetization Methods and Mechanics (Paperback)

Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We'll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day.  

《社交遊戲設計》揭示了您在創建和獲利線上社交遊戲時需要了解的知識。通過成功遊戲設計的例子，您將學習到什麼使這些遊戲引人入勝，以及為什麼人們願意付費玩這些遊戲。本書將激發您應用這些原則，以應對這個新領域的挑戰，創造出既能讓玩家愉悅又能產生利潤的原創遊戲。我們將討論不同的商業模式，如何吸引和留住玩家，如何銷售虛擬商品，以及如何讓玩家每天都回來遊玩。