Motion Graphic Design: Applied History and Aesthetics, 3/e (Paperback)

Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.

Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.

This new edition has been updated to include:

• Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games
• Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments
• Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios
• Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing
• Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories
• A companion DVD featuring new professional and student work from around the globe, as well as figures from the textbook

This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.

增強您對運動圖形設計美學和歷史的了解，這本權威的書籍將帶您深入探索這一藝術形式的演變。

《運動圖形設計，第三版》提供了對傳統平面設計語言如何與電影、電視和互動媒體中的動態視覺語言相結合的歷史和批判性概述。書中展示了來自全球知名動畫師和運動圖形工作室的作品。

這本新版已更新內容包括：
- 對為網站、資訊亭、桌面和移動觸控應用、DVD菜單和遊戲設計的運動圖形進行全面分析
- 激勵人心的例子展示了運動圖形如何通過將室內和室外空間轉化為更具吸引力和沉浸式的環境，持續塑造我們的視覺風景
- 對當代動畫師和運動設計工作室使用的傳統逐幀動畫技術（包括定格動畫、剪紙動畫和手繪動畫）進行介紹
- 教授如何通過幀的移動性和節奏感編輯，創造連續性或不連續性，並保持觀眾的興趣
- 探討運動圖形構圖的圖像和連續性方面，以及如何編排它們以增強信息和豐富故事
- 附帶DVD，其中包含來自全球的專業和學生作品，以及教科書中的圖片

無論您是正在學習運動圖形原則的學生，還是需要靈感和新的方式來給客戶留下深刻印象的專業人士，這本書都是必備的。任何在運動媒體行業工作或渴望在該行業工作的人都將從這個寶貴的資源中受益匪淺。