Designing Media (Hardcover)

Bill Moggridge

  • 出版商: MIT
  • 出版日期: 2010-10-15
  • 售價: $1,500
  • 貴賓價: 9.8$1,470
  • 語言: 英文
  • 頁數: 592
  • 裝訂: Hardcover
  • ISBN: 0262014858
  • ISBN-13: 9780262014854
  • 立即出貨(限量)

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商品描述

Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM—television, radio, newspapers, magazines, and books—have had to respond to emergent digital media. Newspapers have interactive Web sites; television broadcasts over the Internet; books are published in both electronic and print editions. In Designing Media, design guru Bill Moggridge examines connections and conflicts between old and new media, describing how the MSM have changed and how new patterns of media consumption are emerging. The book features interviews with thirty-seven significant figures in both traditional and new forms of mass communication; interviewees range from the publisher of the New York Times to the founder of Twitter.

We learn about innovations in media that rely on contributions from a crowd (or a community), as told by Wikipedia’s Jimmy Wales and Craigslist’s Craig Newmark; how the band OK Go built a following using YouTube; how real-time connections between dispatchers and couriers inspired Twitter; how a BusinessWeek blog became a quarterly printed supplement to the magazine; and how e-readers have evolved from Rocket eBook to QUE. Ira Glass compares the intimacy of radio to that of the Internet; the producer of PBS’s Frontline supports the program’s investigative journalism by putting documentation of its findings online; and the developers of Google’s Trendalyzer software describe its beginnings as animations that accompanied lectures about social and economic development in rural Africa. At the end of each chapter, Moggridge comments on the implications for designing media. Designing Media is illustrated with hundreds of images, with color throughout. A DVD accompanying the book includes excerpts from all of the interviews, and the material can be browsed at www.designing-media.com.


Interviews with: Chris Anderson, Rich Archuleta, Blixa Bargeld, Colin Callender, Fred Deakin, Martin Eberhard, David Fanning, Jane Friedman, Mark Gerzon, Ira Glass, Nat Hunter, Chad Hurley, Joel Hyatt, Alex Juhasz, Jorge Just, Alex MacLean, Bob Mason, Roger McNamee, Jeremy Merle, Craig Newmark, Bruce Nussbaum, Alice Rawsthorn, Anna Rosling Rönnlund, Hans Rosling, Ola Rosling, Paul Saffo, Jesse Scanlon, DJ Spooky, Neil Stevenson, Arthur Sulzberger Jr., Shinichi Takemura, James Truman, Jimmy Wales, Tim Westergren, Ev Williams, Erin Zhu, Mark Zuckerberg

商品描述(中文翻譯)

主流媒體,通常簡稱為MSM,在媒體領域的數位接管中尚未消失。然而,長期佔主導地位的主流媒體——電視、廣播、報紙、雜誌和書籍——不得不對新興數位媒體做出回應。報紙擁有互動式網站;電視節目通過互聯網播放;書籍以電子和印刷版本出版。在《設計媒體》一書中,設計大師比爾·莫格里奇探討了舊媒體和新媒體之間的聯繫和衝突,描述了主流媒體的變化以及新的媒體消費模式的出現。該書包括對傳統和新形式大眾傳播的三十七位重要人物的訪談;受訪者包括《紐約時報》的出版商和Twitter的創始人。

我們了解到,維基百科的吉米·威爾斯和Craigslist的克雷格·紐馬克講述了依賴群眾(或社區)貢獻的媒體創新;樂隊OK Go如何利用YouTube建立了一個追隨者群體;調度員和快遞員之間的即時聯繫如何啟發了Twitter;《商業周刊》的博客如何成為該雜誌的季刊印刷補充;以及電子閱讀器是如何從Rocket eBook發展到QUE。艾拉·格拉斯將廣播的親密性與互聯網相比;PBS的《Frontline》製片人通過在線上公開該節目的調查報告來支持其調查新聞;Google的Trendalyzer軟體開發人員描述了它作為伴隨著關於非洲鄉村社會經濟發展的講座的動畫的起源。在每章的結尾,莫格里奇對設計媒體的影響發表評論。《設計媒體》配有數百張彩色圖片。附帶的DVD包含了所有訪談的片段,並可在www.designing-media.com上瀏覽材料。

訪談對象包括:克里斯·安德森、里奇·阿奇萊塔、布利克薩·巴格爾德、科林·卡倫德、弗雷德·迪金、馬丁·埃伯哈德、大衛·范寧、珍·弗里德曼、馬克·格爾松、艾拉·格拉斯、納特·亨特、查德·赫利、喬爾·海雅特、亞歷克斯·茱哈斯、豪爾赫·賈斯特、亞歷克斯·麥克林、鮑勃·梅森、羅傑·麥克納米、傑里米·默爾、克雷格·紐馬克、布魯斯·紐斯鮑姆、愛麗絲·羅斯索恩、安娜·羅斯林·倫德、漢斯·羅斯林、奧拉·羅斯林、保羅·薩福、傑西·斯坎倫、DJ Spooky、尼爾·史蒂文森、亞瑟·蘇茲伯格爾、竹村真一、詹姆斯·特魯曼、吉米·威爾斯、蒂姆·韋斯特格倫、伊恩·朱、馬克·扎克伯格。