Zag: The Number One Strategy of High-Performance Brands

Marty Neumeier

  • 出版商: New Riders
  • 出版日期: 2006-09-01
  • 售價: $1,120
  • 貴賓價: 9.5$1,064
  • 語言: 英文
  • 頁數: 192
  • 裝訂: Paperback
  • ISBN: 0321426770
  • ISBN-13: 9780321426772






Easy-to-read new business guide gives you a "whiteboard overview" of everything you need to build a high-performance brand!

  • Filled with tips, processes, and real-world advice to help readers build a high-performance brand.
  • Quick, easy approach and case studies give readers everything they need to out-position, out-maneuver, and out-design the competition.
  • Written by best-selling author Marty Neumeier, one of today's most well-known and respected authorities on the branding and business strategy.