Talent Is Not Enough: Business Secrets For Designers, 2/e (Paperback)

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:

• How to get on the right career path

• The best way to determine pricing

• How to avoid common legal pitfalls

• How to manage large projects

• The secrets of efficient design teams

• How to forecast your workload and finances

Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:

• Design planning and strategy

• Corporate identity development

• Publication and editorial design

• Brand identity and packaging design

• Advertising and promotion design

• Marketing communications

• Environmental design

• Industrial design

• Motion graphics

• Interaction design

• Information design

“It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.”

Frank Maddocks, President, Maddocks & Company

“Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.”

Marty Neumeier, author of Zag and The Brand Gap

《天才不足以》是設計專業人士的最佳商業指南，而這本修訂和擴充的第二版更加出色！除了才華之外，這本書還包含了設計師們所需的一切，將他們的藝術成功轉化為商業成功。您將找到有關設計師面臨的關鍵問題的信息，從自由職業到管理已建立的設計公司。強調視覺效果和簡潔的文字，讓學習有關人力資源、市場營銷、簿記、知識產權等棘手的商業現實變得不再可怕。這些聰明的商業實踐對於平面設計、網頁設計和工業設計的成功至關重要。以下是您將學到的一些內容：

• 如何走上正確的職業道路
• 確定價格的最佳方法
• 如何避免常見的法律陷阱
• 如何管理大型項目
• 高效設計團隊的秘訣
• 如何預測工作量和財務狀況

《天才不足以》提供了這些和其他挑戰的整體背景，並分享了實用的現實建議。自首次出版以來，這本書已成為這些領域的學生和專業人士的重要資源，包括：

• 設計規劃和策略
• 企業形象開發
• 出版和編輯設計
• 品牌形象和包裝設計
• 廣告和促銷設計
• 市場營銷溝通
• 環境設計
• 工業設計
• 動態圖形
• 互動設計
• 信息設計

“在設計相關領域中很難找到一個具有如此廣泛知識的人。由於他作為設計師的經驗，Shel在處理行政問題時帶來了敏感性和理解，同時尊重我們行業的藝術一面。”
Frank Maddocks，Maddocks＆Company總裁

“現在設計技能已成為商品，您需要商業技能來專注於它們。Shel寫了一本出色的書，每個有抱負的設計師都應該擁有。”
Marty Neumeier，《Zag》和《The Brand Gap》的作者