Eyetracking Web Usability (Paperback)

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

《眼動追蹤網頁可用性》是基於現有最大型的眼動追蹤可用性研究之一。暢銷作家Jakob Nielsen和合著者Kara Pernice運用嚴謹的可用性方法和眼動追蹤技術，分析了150萬個使用者觀看網站的情況，以了解人眼如何與設計互動。他們的研究結果將幫助設計師、軟體開發人員、作家、編輯、產品經理和廣告商理解使用者看到或沒看到什麼、何時看以及為什麼看。

通過他們全面的三年研究，作者確認了許多已知的網頁設計慣例，並在本書中提供了更多洞察。他們還首次揭示了一些重要的新用戶行為。Nielsen和Pernice通過引人入勝的眼睛注視圖和熱度圖，引導讀者通過數百個眼動示例，展示了為什麼一些設計有效，而其他設計無效。他們還提供了有關頁面佈局、導航菜單、網站元素、圖像選擇和廣告的寶貴建議。這本書對於任何認真從事網絡業務的人來說都是必讀之作。