Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound (Paperback)

With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.

• Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound

• Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author

• Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice

  For more tips, exercises, and suggestions for teachers, check out the book’s Web site at www.write4web.com.

透過《Writing for the Web》這本書，您將學習到使用文字、圖片和聲音創建有效網頁內容所需的一切知識。跟隨作者和作家Lynda Felder的指導，結合易於遵循的指南、照片、清單和表格，以說明撰寫非線性、互動式故事的關鍵概念；創建簡潔明確的內容；以及將引人入勝的圖像、動態圖形和聲音融入您的內容。

許多書籍提供如何使用軟體程式建立網站、播客和插圖的指導。但只有《Writing for the Web》解釋了作者何時以及為何選擇插圖而非照片，以及為何選擇動態圖形而非文字，或者為何選擇貝多芬第五交響曲的片段而非潺潺溪水的聲音。本書專注於適用於數位媒體的故事講述技巧，描述了網頁作者工具箱中的基本技能和工具，包括對語法和風格的全面理解、對攝影的批判性眼光，以及對播客中適當的聲音片段的敏銳聽覺。

這本寫作指南以明確易懂的方式提供了一種有趣且實用的網頁寫作方法，忙碌的學生和作家將渴望學習和探索。該書使用簡潔直接的風格來說明撰寫銳利而專注的網頁內容的技巧，並配以引人入勝的視覺和聲音。重點放在寫作實踐和指南上，並提供作者開發和測試的練習和提示。書籍設計清晰，圖片和視覺元素豐富，作者的語氣友善且知識豐富。

欲獲得更多提示、練習和教師建議，請查看該書的網站www.write4web.com。