Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users (Paperback)

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

• Discover concrete information on how web analytics data support user research and user-centered design
• Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need
• Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

《實用網站分析與使用者體驗》教導您如何運用網站分析來解答使用者體驗專業人員所面臨的複雜問題。本書提供了一種量化方法，用於衡量網站的效果，以及提出和回答有關使用者在網站上導航方式的具體問題的方法。本書按照使用者體驗專業人員所面臨的問題進行組織。各章節專注於流量、點擊路徑和內容使用分析，測量設計變更的效果，包括A/B測試，基於搜索習慣建立使用者概況，通過報告支持可用性測試結果等等。這是您開始利用網站分析並有效分析網站所需的必備資源。

• 發現網站分析數據如何支持使用者研究和以使用者為中心的設計


• 學習如何以能夠讓您在大量數據中尋找所需答案的方式來提出問題


• 學習如何為人物角色收集信息，驗證在可用性測試中發現的行為，用數據支持啟發式評估，分析關鍵字數據，以及理解如何將這些發現與業務利益相關者溝通