Free-to-Play: Making Money From Games You Give Away (Paperback)

Will Luton

商品描述

 

“ Will’s knowledge of F2P comes from years of building games,  as well as writing about and consulting with developers on the  model. All the topics covered in this book—economics, gameplay, monetization,  analytics and marketing—are important to consider when you’re building  an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit

 

Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.

 

Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:

  • Psychology behind player decisions and the motivations to play
  • Simple and accessible explanations of the math and economic theories behind F2P, including working examples
  • Processes for capturing and using player data to improve your game
  • Marketing tips on positioning your game and attracting players
  • Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

 

商品描述(中文翻譯)

「免費遊戲:從贈送遊戲中賺錢」是一本易於理解且完整的指南,介紹了改變了電子遊戲行業的商業模式,創造了巨大的熱門遊戲、價值數十億美元的初創企業,以及為玩家帶來的新體驗:免費遊玩,按需消費。

這本書由受人尊敬的遊戲設計師和顧問Will Luton撰寫,為您提供了建立、運營和從贈送遊戲中賺錢所需的實戰見解。在書中,您將找到以下內容:

- 玩家決策背後的心理學和遊玩動機
- 關於免費遊戲商業模式的數學和經濟理論的簡單易懂解釋,包括實際案例
- 捕捉和使用玩家數據以改進遊戲的流程
- 定位遊戲和吸引玩家的營銷技巧
- 此外,還包括可下載的免費遊戲試算表、作者的文章、NimbleBit聯合創始人Ian Marsh的序言以及Zynga首席執行官Mark Pincus的訪談。

這本書將幫助您深入了解免費遊戲的商業模式,並提供實用的建議和資源,讓您能夠成功地建立和運營免費遊戲。