Adobe Analytics with SiteCatalyst Classroom in a Book (Paperback)

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst.

Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.

Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

在數位行銷中，你的目標是引導潛在客戶從了解你的網站，通過互動和轉化，最終保持他們作為忠實客戶。你的策略必須基於仔細的分析，以便在每個階段知道哪些方法對你有效。《Adobe Analytics with SiteCatalyst Classroom in a Book》教授使用Adobe SiteCatalyst建立和衡量針對你的業務和網站量身定制的關鍵績效指標（KPI）的有效技巧。對於行銷漏斗分析的每個階段，作者Vidya Subramanian會帶領你通過多個報告，展示如何解讀數據並突出影響數據質量的實施細節。通過這本必備指南，你將學會如何通過SiteCatalyst優化你的網站分析結果。

《Adobe Analytics with SiteCatalyst Classroom in a Book》包含10個課程。該書介紹了學習Adobe SiteCatalyst的基礎知識，並提供了無數的技巧和技術，幫助你更有效地使用該程序。你可以從頭到尾按照書中的順序學習，或者只選擇你感興趣的課程。

《Classroom in a Book®》是暢銷的實踐軟件培訓工作手冊系列，幫助你快速而輕鬆地學習Adobe軟件的功能。《Classroom in a Book》提供了其他書籍或培訓計劃所沒有的東西——一個由Adobe Systems Incorporated官方培訓系列，並得到Adobe產品專家的支持。