Salesforce.com For Dummies, 2/e (Paperback)

Tom Wong, Liz Kao

  • 出版商: For Dummies
  • 出版日期: 2006-12-11
  • 售價: $1,043
  • 貴賓價: 9.5$991
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 047004893X
  • ISBN-13: 9780470048931

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Description

Get up to speed fast and manage your business information more effectively!

See how Salesforce helps manage accounts, market products, and improve service. Got something to sell? Work for somebody that does? You need salesforce.com and this book tells you how to use it. Whether you're a salesperson, channel manager, marketing mogul, customer service rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.

Discover how to:

  • Set up and personalize your system
  • Manage relationships with partner companies
  • Execute marketing campaigns
  • Analyze date with reports
  • Improve customer service
  • Calculate sales forecasts

 

Table of Contents

Introduction.

Part I: Salesforce Basics.

Chapter 1: Looking Over Salesforce.

Chapter 2: Navigating Salesforce.

Chapter 3: Personalizing Your System.

Part II: Driving Sales – The Basics.

Chapter 4: Prospecting Leads.

Chapter 5: Managing Accounts.

Chapter 6: Developing Contacts.

Chapter 7: Managing Activities.

Chapter 8: Sending E-Mail.

Chapter 9: Tracking Opportunities.

Part III: Driving Sales – The Next Level.

Chapter 10: Tracking Products and Price Books.

Chapter 11: Calculating Forecasts.

Chapter 12: Managing Your Partners.

Part IV: Optimizing Marketing.

Chapter 13: Driving Demand with Campaigns.

Chapter 14: Driving Sales Effectiveness with Documents.

Part V: Delivering Excellent Service.

Chapter 15: Understanding Salesforce Service & Support.

Chapter 16: Preparing Salesforce Service & Support.

Chapter 17: Analyzing Data with Reports.

Part VI: Measuring the Overall Business Performance.

Chapter 18: Seeing the Big Picture with Dashboards.

Chapter 19: Fine-Tuning the Configuration.

Part VII: Designing the Salesforce Solution.

Chapter 20: Customizing Salesforce.

Chapter 21: Extending Salesforce Beyond CRM.

Chapter 22: Migrating and Maintaining Your Data.

Part VIII: The Part of Tens.

Chapter 23: Ten Ways to Drive More Productivity.

Chapter 24: Ten Keys to a Successful Implementation.

Bonus Chapter: Improving Communication with Standard Template.

Index.