AdWords For Dummies

Howie Jacobson

  • 出版商: For Dummies
  • 出版日期: 2007-09-11
  • 售價: $1,043
  • 貴賓價: 9.5$991
  • 語言: 英文
  • 頁數: 408
  • 裝訂: Paperback
  • ISBN: 0470152524
  • ISBN-13: 9780470152522

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商品描述

Description

  • AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
  • This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
  • Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
  • Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software