Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

因為糟糕的登陸頁面設計，你正在損失多少錢？在這本全面、逐步指南中，你將學習到所有必要的技能，從而大幅提升你的底線，包括識別你的網站的關鍵部分及其真實的經濟價值，定義重要的訪客類別和關鍵的轉換任務，瞭解客戶的決策過程，發現頁面上的問題並決定要測試哪些元素，制定行動計劃，並避免常見的陷阱。附帶網站和對Google網站優化工具的詳細評論。