Always Be Testing: The Complete Guide to Google Website Optimizer

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

停止猜測，開始測試，並享受您的網站更大的成功。

如果您希望從您的網站獲得更多潛在客戶、銷售和利潤，那麼您不需要再尋找其他資源，只需參考這本專家指南，使用Google免費的A/B測試和多變量網站測試工具——Google網站優化器。被公認的網路行銷大師和《紐約時報》暢銷作家Bryan Eisenberg以及他的首席科學家John Quarto-vonTivadar將向您展示如何測試和調整您的網站，以吸引更多訪客與您聯繫、購買您的產品、訂閱您的服務或在您的網站上進行有利可圖的行動。這本實用且易於遵循的參考書將幫助您：

- 建立一個測試框架以達到您的目標
- 改進您的網站，使更多客戶採取行動
- 以客戶為中心的觀點選擇和分類您的產品和服務
- 優化您的登陸頁面並創建能夠銷售的內容
- 選擇最適合特定應用的測試方法
- 從測試經驗中獲得最大的效益
- 通過超過250個測試點子提高轉換率
- 在書中附帶的優惠券中節省25美元的Google AdWords費用

讓《永遠測試：Google網站優化器完全指南》幫助您消除線上行銷工作的猜測。它將向您展示為什麼您應該進行測試，如何進行測試，以及在您的網站上應該測試什麼，最終幫助您發現對您的網站和底線最好的方法。