SEO : Search Engine Optimization Bible, 2/e (Paperback)

Jerri L. Ledford

  • 出版商: Wiley
  • 出版日期: 2009-04-06
  • 定價: $1,400
  • 售價: 2.1$299
  • 語言: 英文
  • 頁數: 528
  • 裝訂: Paperback
  • ISBN: 0470452641
  • ISBN-13: 9780470452646
  • 相關分類: 搜尋引擎優化 SEO
  • 立即出貨 (庫存=1)



Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.




- 搜尋引擎優化(SEO)非常熱門;預計在2005年至2010年間,網路廣告市場將以34%的年複合成長率增長,估計有九成的公司正在實施SEO策略。
- 找出如何在主要搜尋引擎、目錄和索引中列出你的網站,並學習計劃和實施成功的SEO活動的策略。
- 利用讀者案例研究,了解他們在本書第一版中實施的SEO技巧,並顯著提高了搜尋排名。
- 發現如何針對你真正想要的客戶進行定位和接觸;專門為Google、MSN或Yahoo!優化你的網站;揭開連結在搜尋中的角色和連結的神秘面紗;實施社交媒體和移動搜尋優化;並分析你的SEO努力,看看哪些方法有效。