Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)

Avinash Kaushik

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商品描述

The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book?s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.

Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.

In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.1

商品描述(中文翻譯)

暢銷書籍《Web Analytics: An Hour A Day》是分析領域中第一本超越點擊流分析的書籍。《Web Analytics 2.0》將顯著發展第一本書的方法,並提出一個基於網絡數據做出關鍵業務決策的創新框架。本書的主要重點將是教讀者如何使用市場上最新的工具和技術。延續第一本書的脈絡,《Web Analytics 2.0》將涵蓋傳統網絡分析、可用性和質性分析、實驗和測試,以及競爭情報等領域。它將提供一個全面的觀點,告訴讀者如何做出明智的決策以及如何執行。網絡分析從業人員對於更加數據驅動的興趣持續增加(目前的經濟狀況更加助長了這種趨勢)。與此同時,網絡繼續以重要的方式演變(視頻、博客、Flash、社交媒體等),這對於測量提出了重大挑戰。《Web Analytics 2.0》將解決這兩個問題。此外,它將在工具方面保持中立,這將使其成為所有在線營銷人員、網絡分析師、網頁設計師和架構師,以及對成功收集、分析和利用網絡分析數據感興趣的組織各級在線執行人員必讀的書籍。按照真正的Web 2.0風格,本書還將在附帶的CD-ROM中提供豐富的內容:視頻(作者和行業領袖)、播客、PowerPoint演示文稿和有用的文件。