Convert!: Designing Web Sites to Increase Traffic and Conversion (Paperback)

Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates.

• Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort
• Provides real world statistics on how effective a possible solution might be at converting customers
• Details dozens of ways to increase a Web site’s success rates in just minutes

The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.

經過驗證的、逐步的設計和內容解決方案，將網站訪客轉化為客戶

現在，無障礙性、可用性和SEO已成為網頁設計的主流，焦點轉向轉化優化。對於這一點，每個人都可以使用一個指南。《從頭開始的網站優化：改善您的網站的實證技巧》就是這樣一個資源。詳細介紹了今天最常見的網頁設計挑戰的簡單解決方案，本書通過一系列超過100個真實實驗，提供了50種可能的改進方法，最終揭示了哪種單一解決方案最有可能提供最大的整體轉化率。

- 描述了可以輕鬆且立即實施的網站設計解決方案，成本或努力最小
- 提供了有關可能解決方案在轉化客戶方面的有效性的真實統計數據
- 詳細介紹了數十種在幾分鐘內提高網站成功率的方法

事實上，即使對網站的設計或內容進行最小的更改，也可以大幅提高將網站訪客轉化為客戶的效果。《從頭開始的網站優化》向您展示了如何做到這一點。