Convert!: Designing Web Sites to Increase Traffic and Conversion (Paperback)
- 出版商: Wiley
- 出版日期: 2011-02-01
- 售價: $525
- 語言: 英文
- 頁數: 312
- 裝訂: Paperback
- ISBN: 0470616334
- ISBN-13: 9780470616338
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Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates.
- Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort
- Provides real world statistics on how effective a possible solution might be at converting customers
- Details dozens of ways to increase a Web site’s success rates in just minutes
The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.