American Wheels, Chinese Roads
暫譯: 美國輪子，中國道路
Dunne, Michael J.
- 出版商: Wiley
- 出版日期: 2011-07-29
- 售價: $1,260
- 貴賓價: 9.5 折 $1,197
- 語言: 英文
- 頁數: 227
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 0470828617
- ISBN-13: 9780470828618
-
相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains.
No small part of GM's success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for--and competes in--the auto industry. GM's business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?
General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.
China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.
商品描述(中文翻譯)
一家企業——通用汽車——如何在一個大陸面臨災難，同時在另一個大陸實現爆炸性增長？
在2009年，通用汽車正朝著破產的方向急速前進，而通用汽車在中國的子公司卻創下了新的銷售和利潤紀錄。本書揭示了非凡的人物、卓越的決策和意外的機遇如何使通用汽車在中國的成功成為可能。它還顯示了這一成功紀錄的脆弱性。
通用汽車在中國的成功，部分源於其對不斷變化的商業和政治關係的管理。在中國，政府為汽車產業制定規則並參與競爭。通用汽車的商業夥伴——上海市，既是盟友也是競爭對手。這種不自然的關係在日常運作中是如何運作的？未來將會走向何方？
通用汽車還與其他全球及中國汽車製造商展開不斷的競爭，以贏得挑剔的中國消費者的青睞。Dunne為我們提供了對這個新富裕階層的心態和行為的罕見洞察，這是世界上最新的富裕消費者階級。
中國已經成為全球最大的汽車市場。在接下來的十年中，中國將向全球出口數百萬輛汽車和卡車，包括出口到美國。美國輪子，中國道路為讀者呈現了中國汽車、公司和商業人士抵達我們海岸時的迷人插圖。
作者簡介
Michael J. Dunne is President of Dunne & Company Ltd., a Hong Kong-based investment advisory firm specializing in Asia's car markets.
Three weeks after earning an MBA from the University of Michigan in the summer of 1990, Michael boarded a flight to Asia. He soon founded Automotive Resources Asia (ARA), a car consultancy. ARA expanded operations in China and Southeast Asia over the next decade and, in 2006, was acquired by J.D. Power and Associates.
Michael's opinions have been published in the Wall Street Journal, International Herald Tribune and Automotive News. He was also featured in an acclaimed National Geographic documentary on China's car culture.
A native of Detroit, Michael speaks Chinese and Thai. He worked in Beijing and Shanghai during the 1990s and 2000s and currently divides his time between China and Jakarta, Indonesia, where he lives with his wife, Merlien, and their three children.
作者簡介(中文翻譯)
邁克爾·J·鄧恩（Michael J. Dunne）是位於香港的投資顧問公司 Dunne & Company Ltd. 的總裁，該公司專注於亞洲的汽車市場。
在1990年夏季從密西根大學獲得MBA學位後的三週，邁克爾搭乘飛機前往亞洲。他隨後創立了汽車資源亞洲（Automotive Resources Asia，簡稱 ARA），一家汽車顧問公司。在接下來的十年中，ARA 在中國和東南亞擴展業務，並於2006年被 J.D. Power and Associates 收購。
邁克爾的觀點曾發表在《華爾街日報》（Wall Street Journal）、《國際先驅論壇報》（International Herald Tribune）和《汽車新聞》（Automotive News）上。他還出現在一部備受讚譽的國家地理（National Geographic）紀錄片中，該片探討了中國的汽車文化。
邁克爾出生於底特律，會說中文和泰語。他在1990年代和2000年代曾在北京和上海工作，目前在中國和印尼雅加達之間分配時間，與妻子梅莉恩（Merlien）及三個孩子一起生活。
