The Silk Road Rediscovered
暫譯: 絲綢之路的再發現
Gupta, Anil K., Pande, Girija, Wang, Haiyan
- 出版商: Jossey-Bass/Pfeiffer
- 出版日期: 2014-04-21
- 售價: $1,420
- 貴賓價: 9.5 折 $1,349
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1118446232
- ISBN-13: 9781118446232
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相關分類:
經濟學 Economy
海外代購書籍(需單獨結帳)
相關主題
商品描述
By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.
The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that:
- India's Mahindra is the fifth largest tractor manufacturer in China?
- Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China?
- India's NIIT is the most influential IT training brand in China?
- China's Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India?
- Shanghai Electric earns its largest revenues outside China from India?
As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion.
This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.
商品描述(中文翻譯)
了解中國商業挑戰與機會的路線圖
到2025年，中國和印度將成為全球四大經濟體中的兩個。到那時，兩國之間的經濟聯繫也應該位居全球十大最重要的雙邊關係之中。兩國領導人對這些新興現實深感認識。2013年5月，李克強總理在接任兩個月後，便前往印度進行他首次的官方出訪，這清楚地表明了中國的外交政策優先事項。
重新發現絲綢之路 是第一本分析印度與中國之間日益增長的企業聯繫的書籍。你知道嗎：
- 印度的Mahindra是中國第五大拖拉機製造商？
- Tata Motors的Jaguar Land Rover單位是中國增長最快的豪華汽車銷售商？
- 印度的NIIT是中國最具影響力的IT培訓品牌？
- 中國的華為在班加羅爾擁有第二大研發中心，並在印度雇用超過5000名員工？
- 上海電氣在中國以外的最大收入來自印度？
這些發展顯示，開創性的印度和中國公司正在重新發現古代時期將兩國聯繫起來的傳奇絲綢之路。在彼此的市場中獲勝也使他們變得更強大，並激發了他們進一步全球擴張的渴望。
本書探討了印度公司如Tata Consultancy Services、Mahindra Tractors、NIIT、Tata Motors/Jaguar Land Rover和Sundaram Fasteners如何在中國取得成功。他們的經驗可能會啟發並為其他印度公司提供教訓。本書還探討了中國的先驅如聯想、華為、特變電工、海爾和新興如何對印度做出強有力的承諾，並開始實現這一承諾的成果。從這些分析中得出的關鍵教訓是：當高管採取全球而非本地化的視角並且善於在現場學習時，成功的機率會顯著提高。
作者簡介
Anil K. Gupta is the Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith Business School. The author of six books including Getting China and India Right, he is ranked by Thinkers50 as one of the "world's 50 most influential living management thinkers." He is a member of the World Economic Forum's Global Agenda Council on Emerging Multinationals.
Girija Pande is Executive Chairman, Apex Avalon Consulting, Singapore. Avalon is one of India's largest strategy consulting firms. He was previously chairman/CEO, Asia-Pacific for Tata Consultancy Services. He received the Best CEO Award from Singapore HR Institute and serves on the boards of several companies as well as Singapore Management University and the Institute of South Asian Studies, Singapore.
Haiyan Wang is Managing Partner, China India Institute and co-author of Getting China and India Right. She has also been an Adjunct Professor of Strategy at INSEAD. A regular speaker at major events including TEDx, Economist Conferences, and Summer Davos, she has been named a "New Guru" by The Economic Times. She writes a regular column for Bloomberg Businessweek.
作者簡介(中文翻譯)
安尼爾·K·古普塔是馬里蘭大學史密斯商學院的邁克爾·丁曼策略與全球化講座教授。他是六本書的作者，包括正確看待中國和印度，並被Thinkers50評選為「全球50位最具影響力的現任管理思想家」之一。他是世界經濟論壇新興跨國公司全球議程委員會的成員。
吉里賈·潘德是新加坡Apex Avalon Consulting的執行主席。Avalon是印度最大的策略諮詢公司之一。他曾擔任塔塔諮詢服務公司亞太區的董事長/首席執行官。他獲得了新加坡人力資源學院頒發的最佳首席執行官獎，並在多家公司的董事會以及新加坡管理大學和新加坡南亞研究所任職。
海燕·王是中國印度研究所的管理合夥人，也是正確看待中國和印度的共同作者。她曾擔任INSEAD的策略兼任教授。她是TEDx、經濟學人會議和夏季達沃斯等重大活動的常客演講者，並被經濟時報評選為「新大師」。她為彭博商業周刊撰寫定期專欄。
