ROI of Social Media: How to Improve the Return on Your Social Marketing Investment (Hardcover)

The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media. Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets the big boys use so you don't have to.

It includes an 8-Step process for marketers to set up their social media metrics and calculate ROI and a readily referenced 'Media Engagement Framework' that encompasses traditional and social marketing in a holistic approach.

Case studies cover large and small consumer marketers, large and small business-to-business marketers, and social media tools developers in the US, Europe & Asia. The case studies include companies from Asia, Europe and North America and markets as diverse as fast moving consumer goods (FMCG), consumer packaged goods (CPG), media, technology and ecommerce.

《社交媒體的投資回報率》揭示了最大和最成功的企業和機構用於監測和衡量其在社交媒體上的投資回報的策略和工具。Guy R. Powell、Steven W. Groves和Jerry Dimos已經辛勤工作，揭示了大公司使用的秘密，讓您不必自己去發現。其中包括一個8步驟的過程，供營銷人員設置他們的社交媒體指標並計算投資回報率，以及一個易於參考的“媒體參與框架”，綜合了傳統和社交營銷的方法。案例研究涵蓋了美國、歐洲和亞洲的大型和小型消費者營銷人員、大型和小型企業對企業營銷人員，以及社交媒體工具開發商。案例研究包括來自亞洲、歐洲和北美的公司，以及快速消費品（FMCG）、消費品包裝（CPG）、媒體、技術和電子商務等多樣化的市場。