Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships (Hardcover)

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

• Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
• Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
• Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

在網路和社群媒體的世界中，衡量是成功的關鍵。如果你能夠衡量你的關鍵業務關係，你就能夠改善它們。即使關係是「模糊和無形的」，它們可以被衡量和管理，並帶來強大的效果。

《衡量重要的事》解釋了衡量顧客、社群媒體聲譽、影響力和權威、媒體以及其他關鍵利益相關者的簡單、逐步程序。

• 基於數百個組織如何利用衡量來改善聲譽、增強底線和提高效率的案例研究
  


• 學習如何收集數據，幫助你更好地了解競爭對手，進行戰略規劃，了解關鍵優勢和弱點，並更好地回應顧客偏好
  


• 作者經營一個成功的部落格，並擔任Facebook、Southwest Airlines、Raytheon和Allstate等公司的衡量顧問
  

不要根據猜測得出結論或做出重要決策。相反，請衡量重要的事情，差異將體現在最重要的衡量指標上：你的底線。