The Myths of Innovation (Hardcover)

Scott Berkun

  • 出版商: O'Reilly
  • 出版日期: 2007-05-15
  • 定價: $825
  • 售價: 5.0$413
  • 語言: 英文
  • 頁數: 192
  • 裝訂: Hardcover
  • ISBN: 0596527055
  • ISBN-13: 9780596527051
  • 相關分類: 企業資源規劃 Erp
  • 立即出貨(限量) (庫存=2)




How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.

  • Why all innovation is a collaborative process
  • How innovation depends on persuasion
  • Why problems are more important than solutions
  • How the good innovation is the enemy of the great
  • Why the biggest challenge is knowing when it's good enough






- 為什麼所有的創新都是一個協作過程
- 創新如何依賴說服力
- 為什麼問題比解決方案更重要
- 優秀創新是偉大創新的敵人
- 為什麼最大的挑戰是知道什麼時候足夠好