Web 2.0: A Strategy Guide: Making Web 2.0 Work

Description

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how various businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

• Flickr, a classic user-driven business, created value for itself by helping users create their own value
• Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
  
  
• Social network effects can support a business-ever wonder how FaceBook grew so quickly?
  
  
• Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

描述

Web 2.0成為頭條新聞，但它如何賺錢？這本簡明指南解釋了Web 2.0的不同之處，以及這些差異如何改善您公司的營運績效。無論您是一位策略家在策劃下一步行動，一位小企業主希望擴大業務，還是一位企業家計劃創業，Web 2.0: A Strategy Guide通過實際案例說明了各種不同的企業，無論大小，如何在當今的網絡上創造新的機會。

這本書著重於策略。與其專注於技術，這些案例集中關注其影響。您將了解到，創建一個Web 2.0業務，或將Web 2.0策略與現有業務整合，意味著創建線上聚集地，讓人們喜歡在這裡分享他們的想法、所見所聞和所做的事情。當人們在網絡上聚集在一起時，結果可能遠遠超出部分的總和。顧客們自己幫助建立網站，因為傳統的「口耳相傳」變成了超級增長。

Web 2.0: A Strategy Guide通過研究以下方面展示了這種新範式的力量：
- Flickr作為一個典型的用戶驅動型業務，通過幫助用戶創造自己的價值為自身創造價值
- Google通過基於免費搜索的模式賺錢，改變了在網絡上經營業務的規則，為您提供了機會
- 社交網絡效應可以支持業務-您是否曾經想過FaceBook如何迅速增長？
- 像亞馬遜這樣的企業利用網絡作為間接收入來源，使用創新的方法來將他們在網絡上的投資變現

本書由矽谷商業模式和創新經濟學的權威Amy Shuen撰寫，解釋了如何通過查看將Web 2.0與您的業務相結合的具體實踐來改變您的業務。如果您正在執行業務策略並想知道網絡如何改變業務，這本書適合您閱讀。