Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business
暫譯: 重啟：關於創建全球業務你可能想知道的更多資訊
Fox, Jodie
- 出版商: Wiley
- 出版日期: 2019-10-28
- 售價: $990
- 貴賓價: 9.5 折 $941
- 語言: 英文
- 頁數: 288
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0730349438
- ISBN-13: 9780730349433
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相關主題
商品描述
Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success.
But it didn't succeed. In 2018 the business failed. And this is that story.
Reboot tells the truth of what it is like to be at the helm of a global business. From the high highs of besting Karl Lagerfeld on global awards to the low lows of closing the doors on your dream, join author Jodie Fox on a raw journey as she reveals for the first time the story behind the story of fashion darling Shoes of Prey.
This incredible ride will share lessons on raising capital, building a brand, finding suppliers, doing business in China and, most importantly, how to learn and grow from your successes and your mistakes and be ready every day to reboot for the next challenge.
商品描述(中文翻譯)
鞋子獵人（Shoes of Prey）於2009年推出。它讓人們能夠在線設計夢想中的鞋子，並專業製造，然後在兩週內運送到世界任何地方。這家初創公司在兩個月內實現了收支平衡，兩年內達到了數百萬美元的收入，從頂級投資者那裡籌集了數千萬的資金，並向超過100個國家發貨。所有指標都顯示出巨大的擴展潛力。成為一家龐大的企業。成為一個巨大的成功。
但它並未成功。2018年，這家公司宣告失敗。這就是它的故事。
《重啟》（Reboot）真實地講述了掌舵全球企業的感受。從在全球獎項中超越卡爾·拉格斐（Karl Lagerfeld）的高峰，到關閉夢想之門的低谷，作者喬迪·福克斯（Jodie Fox）帶領讀者踏上這段真實的旅程，首次揭示時尚寵兒鞋子獵人背後的故事。
這段令人難以置信的旅程將分享有關籌集資金、建立品牌、尋找供應商、在中國做生意的經驗，最重要的是，如何從成功和失敗中學習和成長，並隨時準備好重啟以迎接下一個挑戰。
作者簡介
Jodie Fox is a successful global entrepreneur having cofounded online shoe company, Shoes of Prey.
Jodie is a judge at the World Retail Awards (2016, 2017, 2018) lectures the Stanford Graduate School of Business MBA Class (2016, 2017, 2018) and regularly keynotes events including the National Retail Federation conference (2017), Virgin Australia Melbourne Fashion Festival (alongside Renzo Rosso, Nicola Formichetti and Fern Mallis) and the American Apparel and Footwear Association Executive Summit (2016).
作者簡介(中文翻譯)
喬迪·福克斯是一位成功的全球企業家，曾共同創立線上鞋類公司Shoes of Prey。
喬迪是世界零售獎（2016、2017、2018）的評審，並在史丹佛大學商學院的MBA課程中授課（2016、2017、2018），還經常在各類活動中擔任主講，包括全國零售聯盟會議（2017）、維珍澳洲墨爾本時尚節（與Renzo Rosso、Nicola Formichetti和Fern Mallis共同參與）以及美國服裝和鞋類協會高層峰會（2016）。
