Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
暫譯: 利潤優先：將您的業務從現金吞噬怪物轉變為賺錢機器
Michalowicz, Mike
- 出版商: Portfolio
- 出版日期: 2017-02-21
- 售價: $1,190
- 貴賓價: 9.5 折 $1,130
- 語言: 英文
- 頁數: 224
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 073521414X
- ISBN-13: 9780735214149
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
商品描述
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: - Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
- A small, profitable business can be worth much more than a large business surviving on its top line.
- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
- A small, profitable business can be worth much more than a large business surviving on its top line.
- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
商品描述(中文翻譯)
《南瓜計畫》和《廁紙企業家》的經典作品作者提供了一個簡單且反直覺的現金管理解決方案，幫助小型企業擺脫困境，實現即時獲利。
傳統會計使用的邏輯（雖然有缺陷）公式是：銷售 - 開支 = 利潤。問題在於，企業是由人類運營的，而人類並不總是合乎邏輯的。連續創業家 Mike Michalowicz 開發了一種行為會計方法，將公式顛倒過來：銷售 - 利潤 = 開支。就像最有效的減重策略是通過使用較小的盤子來限制份量一樣，Michalowicz 表示，通過優先考慮利潤並僅分配剩餘的部分作為開支，企業家將能夠將他們的業務從耗費現金的怪物轉變為盈利的現金牛。使用 Michalowicz 的利潤優先系統，讀者將學到：- 遵循四個簡單原則可以簡化會計，並通過查看銀行賬戶餘額來更輕鬆地管理盈利業務。- 一個小型的盈利企業可能比一個依賴營收生存的大型企業更有價值。
- 早期並持續獲利的企業在實現長期增長方面有更好的機會。通過數十個案例研究、實用的逐步建議以及他標誌性的幽默感，Michalowicz 為任何創業者提供了改變遊戲規則的藍圖，幫助他們賺取夢寐以求的金錢。
作者簡介
MIKE MICHALOWICZ launched and sold two multi-million dollar companies and is co-founder of Profit First Professionals, a membership organization of accountants, bookkeepers and business coaches who teach the Profit First method. He is a former columnist for The Wall Street Journal, is a popular speaker and has shared his insights on business and entrepreneurship at TEDx, creativeLIVE, INCmty and others. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. His columns have appeared in Entrepreneur Magazine, Open Forum, and Harvard Business Review.
作者簡介(中文翻譯)
邁克·米哈洛維茨創立並出售了兩家價值數百萬美元的公司，並且是Profit First Professionals的共同創辦人，這是一個由會計師、記帳員和商業教練組成的會員組織，教授Profit First方法。他曾是《華爾街日報》的專欄作家，是一位受歡迎的演講者，並在TEDx、creativeLIVE、INCmty等活動中分享了他對商業和創業的見解。他是《南瓜計畫》（The Pumpkin Plan）和《廁紙企業家》（The Toilet Paper Entrepreneur）的作者。他的專欄曾出現在《創業雜誌》（Entrepreneur Magazine）、《開放論壇》（Open Forum）和《哈佛商業評論》（Harvard Business Review）上。
