Managing Enterprise Content: A Unified Content Strategy
Ann Rockley
- 出版商: New Riders
- 出版日期: 2002-10-27
- 定價: $1,320
- 售價: 2.3 折 $299
- 語言: 英文
- 頁數: 592
- 裝訂: Paperback
- ISBN: 0735713065
- ISBN-13: 9780735713062
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相關分類:
企業資源規劃 Erp、管理與領導 Management-leadership
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相關主題
商品描述
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
商品描述(中文翻譯)
現今的企業面臨著更多的需求,需要更快地創建更多的內容,為更多的客戶和媒體進行定制。《企業內容管理:統一內容策略》提供了概念、策略、指南、流程和技術選項,以幫助企業內容管理者和作者滿足創建、管理和分發內容的不斷增長的需求。
作者Ann Rockley與Rockley Group團隊提供了技巧,幫助您定義內容管理需求,構建願景,設計內容架構,選擇合適的工具,並克服管理企業內容的障礙。本書將幫助您視覺化企業內容的廣泛範譜,有效創建、管理和交付內容的要求,以及開發統一內容策略對組織的價值。